South Africa

In 2023, convenience stores in South Africa continued to benefit from proximity to local households, with this format often used for daily or weekly top-ups. However, in suburban areas, the channel is increasingly being threatened by the emergence of…

In 2023, sales via appliances and electronics specialists in South Africa were mainly driven by high inflation and currency depreciation, which directly influenced prices. The channel was also affected by lower demand from cash-strapped consumers,…

The performance of apparel and footwear specialists in South Africa continued to improve in 2023, due to consumers’ revived routines such as returning to the workplace and shopping centres. As inflationary pressure has been impacting disposable…

Whilst street stalls/kiosks has long been dominated by independent players in South Africa, the changing trading environment has seen a growing interest by chained operators that are traditionally present in limited-service and full-service…

South Africa is struggling with the impact of high inflation and decreased disposable incomes, resulting in brands needing to be competitive to obtain their share of financially-restricted consumers’ budgets. Post-pandemic, eating out is considered a…

Rising interest rates and high inflation have impacted the development of larger format consumer foodservice establishments due to the greater costs involved. Thus, there is a focus on smaller format outlets. Market saturation in urban areas has…

The trading environment in South Africa paints a bleak picture; post-pandemic recovery hindered by deteriorating local economic conditions, including erratic electricity supply, weak growth and high levels of inflation. South Africa’s food price…

The pandemic and its subsequent restrictions imposed on travel had a significant impact on the entire tourism industry, including consumer foodservice through travel. This location recorded the most severe declines in 2020, as, whilst all locations…

With COVID-19 restrictions on foodservice outlet trading hours being enforced for a number of years in South Africa, the after effects are still being felt and there is a continued shift from evening to daytime dining. This trend is further…

Sustainability has emerged as a major trend in the packaging industry in South Africa due to a confluence of factors. These include: growing environmental concerns; consumer demand for eco-friendly products; government regulations promoting…

Pens is set to remain the biggest category within writing instruments in value terms in 2023, with pencils also remaining a significant category. Pens and pencils are expected to see positive current value growth rates in 2023 despite the tough…

Connected watches were becoming increasingly popular even before the pandemic, although rising from a low base. Even during the worst of the pandemic sales continued to grow in both retail volume and current value terms, and this is set to continue…

During 2023, many consumers in South Africa have been experiencing tough economic conditions. As a result, they have been cutting back on their discretionary spending due to lower disposable incomes. Similarly, consumers have been prioritising the…

Lab grown diamonds are gaining popularity in South Africa, and the reason for this is twofold. The first reason is that lab-grown diamonds are cheaper. Consumers have seen falling disposable incomes in 2023, and therefore lab-grown diamonds have…

During 2023, many South Africans have been battling to survive financially. Due to consumers being cash-strapped, they have been prioritising the purchase of essential products, including items such as food, fuel, and mortgage or rent. With this…

The legal cannabis market in South Africa has continued to see strong growth on the back of the landmark judgement in 2018, which determined private use and consumption of cannabis as legal within private spaces. As an example, private spaces include…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in South…

The impact of inflation has not spared vegetables, with the latter also experiencing further steep price increases in 2023. With affordability being a key priority for South Africans, one of the ways to offset these increases is by choosing to…

South Africa’s sugar industry has struggled in recent years due to a combination of poor local production, impacted by loadshedding and flooding, as well as elevated international sugar prices, caused by climatic factors such as drought. While…

Potatoes are a staple for many South Africans, comprising 95% total volume share of starchy roots. Therefore, a reduction in supply and price hikes are impacting local consumers. The supply of potatoes declined in February 2023 to the lowest…