South Africa

Video games continued to see dynamic growth in current value terms in 2022 as consumers continued to seek entertainment options whilst spending time at home. The category also continued to benefit from the dynamic growth of next-generation consoles,…

Traditional toys and games saw strong growth in current value terms in 2022. Sales were driven by an increase in footfall in traditional toys and games stores, the partial recovery of household incomes and the increased desire for entertainment at…

Toys and games continued to see strong growth in current value terms in South Africa in 2022, backed by an uptick in economic activity and the easing of COVID-19 control measures. Both traditional toys and games and video games saw slightly stronger…

For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…

In South Africa, many consumers take their mental health very seriously. Mental awareness and assistance for those experiencing mental health problems is easily available in South Africa through various channels. For example, people have access to…

Despite the tough economic landscape in South Africa and the cost of living crisis in the country consumers continue to purchase paediatric consumer health products. During the review period, consumers cut down on discretionary spending and were even…

NRT smoking cessation aids is a small category in South Africa and only relevant to a small consumer group. Since, 2022 NRT gum has been the only product type that has been available locally over the counter. Other products such as NRT patches are…

Since the pandemic, consumers have slowly begun to prioritise their health and wellness. This in turn has led to growing sales of herbal/traditional products. For example, Clicks stocks a brand called Sela. Sela is a tea bag brand that is available…

During 2023, more consumers suffered from eye health issues due to much more time spent using technology, such as computers and laptops. At the height of the COVID-19 pandemic, children were unable to go to school or workers to their workplace and…

Since 2022, South Africa has been suffering from rolling electricity blackouts. The scheduled blackouts can often occur in some areas around two to three times a day. Moreover, these blackouts often occur during mealtimes. This has created a strong…

During the review period, South Africa experienced high levels of inflation that impacted essential categories such as food, fuel and even mortgage payments. Consumers were cutting down on discretionary spending as they had less disposable income.…

Many consumers in South Africa rely on pharmacist recommendations when it comes to dermatological products. Most consumers within South Africa are highly unlikely to visit a doctor or even a dermatologist to treat some dermatological issues. As a…

During the review period, the flu and allergy season in South Africa was rife specifically during the winter periods. Given the presence of several flu strains and allergies, consumers reached out to cough, cold and allergy (hay fever) products to…

During the review period, many consumers have been facing financial difficulties as the cost of living in South Africa has been increasing on a monthly basis. For many consumers, their health is an afterthought with most instead prioritising…

When it comes to pain management, analgesics is a popular category, specifically acetaminophen. For many consumers, acetaminophen is their go-to preference as it is easily available across various channels. Additionally, it can be bought without…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in South Africa covers production and consumption trends in agricultural commodities, energy…

In the coming years, South Africa is predicted to see a rise in the number of households, particularly single person households, which continue to be the largest and fastest growing household type. In 2022, household spending was impacted by a 7%…

Emalahleni and Pretoria are emerging as vibrant economic hubs in South Africa, with Emalahleni experiencing the fastest population increase between 2022 and 2027. Cape Town and Pretoria are set to lead in digital connectivity among cities, while…

From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…

Value sales of premium and luxury cars are set to rise by 14% to total ZAR39.8 billion in 2023. This dynamism is due to increased demand from high-income consumers, who proved to be steadfast in their desire to buy new cars despite the macroeconomic…