South Africa

Sour milk products are commonly preferred by lower-income consumers, who are particularly susceptible to price increases. These consumers often opt for such products due to their relatively lower cost compared with other dairy items, making sour milk…

Pens is set to remain the biggest category within writing instruments in value terms in 2023, with pencils also remaining a significant category. Pens and pencils are expected to see positive current value growth rates in 2023 despite the tough…

For many consumers wound care items are considered non-essential and appear rarely in monthly grocery shopping baskets. Wound care products are rarely bought in high volumes or even on a regular basis. Consumers who purchase wound care products only…

The first live-action Barbie film was released in South Africa in 2023, encouraging many apparel and footwear specialists to stock various licensed clothing items featuring the Barbie logo. Watching the Barbie film for many local consumers was a…

High inflation towards the end of the review period, where some products faced significant unit price increases, placed pressure on demand for wipes in South Africa, while value sales continued to record impressive growth. Therefore, consumers turned…