South Korea

Total volume growth of wine in South Korea notably slowed in 2022, with wine sales reaching a period of stabilisation following the category’s dynamic performance through off-trade during the first year of the pandemic, and through on-trade in 2021.…

Soju, which accounts for the largest total volume share of spirits in South Korea, experienced a weak performance over the review period with stagnant demand in 2022. In addition to a sober curious culture, local consumers have shifted to categories…

RTDs used to be considered exotic and a “lighter” alcoholic drink in South Korea among younger generations of adults. However, beer has now replaced this positioning. While the leading RTD players, such as Independent Liquor Korea and Lotte Asahi…

Off-trade volume sales of beer in South Korea marginally declined in 2022 as demand for imported lager, which had been driving the growth of the country’s beer consumption at home, was sluggish. Although popular brands such as Budweiser continued to…

In 2022, most alcoholic drinks categories in South Korea experienced positive performances, mainly driven by the healthy growth of on-trade sales. As observed in the global industry, consumers resumed their habit of visiting restaurants and bars as…

Sales of cider/perry remain minimal in South Korea.