Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Smart homes and smart cities are becoming more widespread thanks to growing smartphone and internet use. Data-driven decision making is helping to improve the efficiency of homes and cities, enabling a more sustainable mode of living that discourages…
Retail and business volume sales of computers and peripherals declined significantly in 2022, and this trend is expected to continue in 2023. One of the key factors contributing to decline is that the replacement cycle was advanced during the peak of…
With the full lifting of COVID-19-related social distancing measures through 2022 and 2023, and consumers therefore drastically reducing the amount of time spent at home, the retail volume growth rate of overall consumer electronics in South Korea…
Headphones recorded another year of strong retail volume growth in 2022, driven by the dominant TWS earbuds category, and although demand for wireless earphones continued to fall rapidly, wireless headbands also saw a solid positive performance. The…
Volume sales in home audio and cinema are led by home cinema and speaker systems. In 2023, retail volume sales in this category are set to grow, continuing a trend which was seen throughout the review period. With limited mobility outside of the…