South Korea

In alignment with the trends observed in 2022, the majority of limited-service restaurants (LSRs) witnessed a surge in menu prices during 2023, which was attributed to the repercussions of escalating raw materials costs and labour expenses. In 2023,…

In 2022 and 2023, independent self-service cafeterias demonstrated double-digit growth in retail value sales. The primary driver behind this success was the popularity of local Korean cuisine buffets, which provide a rich variety of options, and…

In 2023, tanghulu (sugar-coated fruits on a bamboo skewer) emerged as the most prominent snacking mega-trend in the entire food industry in South Korea. The popularity of tanghulu began with mukbang YouTubers who focused on ASMR content, creating…