Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
While overall smoking prevalence among the adult population continues to slowly decline in South Korea, demand for NRT smoking cessation aids is further falling, in line with pre-pandemic trends. NRT smoking cessation aids lost consumers’ interest…
Paediatric vitamins and dietary supplements remains by far the largest value category within paediatric consumer health. Despite a decline in retail volume sales in 2023, heightened health awareness since the pandemic and parents’ approach to…
The lingering impact of the pandemic, greater exposure to digital screens, and generally fast-paced lifestyles are continuing to affect the local population’s ability to relax and sleep, with heightened stress known to be a major factor impacting…
As local consumers continue to enjoy greater freedom outside of the home and participate in outdoor activities such as running or cycling, there is increasing demand for sports nutrition products which can be consumed on the go. This is driving the…
Despite some stabilising of retail volume growth in 2023, overall demand for vitamins in South Korea remains higher than pre-pandemic levels. Single vitamins, particularly vitamin C, have been popular since the emergence of COVID-19 as local…
Weight management and wellbeing is recording another positive performance in 2023 as local consumers continue on their weight loss journeys following the home seclusion trend of the pandemic, which resulted in sedentary lifestyles and weight gain for…
The smaller value category of sticking plasters/adhesive bandages continues to see further product differentiation and development through material diversification to attract consumers with innovative formats. For instance, JW Pharmaceutical has been…