Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Energy drinks is set to see dynamic double-digit off-trade and on-trade volume growth in 2023. On-trade sales were hit hard by the pandemic, and despite strong growth, sales are not expected to return to the 2019 level in 2023. However, the off-trade…
Juice has long been experiencing a decline in its popularity, with off-trade volume sales falling for over 10 years, and this set to continue in 2023. Once synonymous with a premium image, juice has lost customers to freshly squeezed juice due to its…
The era of the “3 Highs” – high-interest rates, high inflation, and high oil prices – led to the rise of RTD (ready-to-drink) coffee as a popular alternative to expensive coffee shops. This trend prompted both traditional coffee beverage companies…
RTD tea is set to see minimal growth off-trade volume growth in 2023. However, vastly difference performances are expected across categories. For instance, whilst regular still RTD tea is set to see a negligible decline, reduced sugar still RTD tea…
Growth is expected to continue in soft drinks in both off-trade and on-trade volume terms in 2023. However, products that are perceived as healthier, such as bottled water, kombucha, and reduced sugar carbonates, amongst others, are expected to see…