Spain

Retail value sales of luxury goods in Spain rose by 11% in 2023 in current terms to reach EUR16.7 billion. Pent-up demand boosted sales as luxury consumers returned to pre-Coronavirus (COVID-19) activities, including shopping, travelling and working.…

Retail current value sales of fine wines/champagne and spirits grew by 8% in 2023 to total EUR654 million, as a result of a consumer desire to indulge themselves after the Coronavirus (COVID-19) pandemic. Socialising (at home as well as in the…

Tourism levels in Spain showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by the war in Ukraine. This represents an improvement on 2021 and 2022, when restrictions related…

Flavoured yogurt, which is the largest category, is seeing declining sales in retail volume terms in 2023. This in turn is leading to a small decrease in sales of yoghurt and sour milk products in 2023. The maturity of the category and generational…

Plant-based dairy has been less affected by inflation because it does not depend on raw milk prices, which skyrocketed in 2022. Furthermore, the prices of other plant-based ingredients have remained within reasonable margins. Additionally, producers…

Other dairy continues to experience declining sales in retail volume terms in 2023. The one exception is evaporated milk, which is still a relatively new category in Spain and is seeing an increase in retail distribution. The largest category, which…

In 2022 inflation, which was exacerbated by Russia’s war in Ukraine and a national transportation strike, negatively affected per capita milk consumption in Spain. As such, sales of milk saw a decline in retail volume terms in 2022. Moreover, a…

The performance of dairy products and alternatives continues to be shaped by the elevated inflation being seen in 2023, which has led to strong growth in current value terms, albeit at a slightly more modest rate compared to 2022. However, sales…

Although in general Spanish consumers reduced the frequency of their shopping trips in 2022, opting for a more planned purchases, there was no major drop in the consumption of cheese. Cheese is considered a staple in the Spanish diet and as such…

Butter and spreads witnessed among the highest unit price growth in dairy in 2022 resulting in the category seeing double-digit growth in current value terms. However, sales plummeted in retail volume terms in 2022, even more significantly than in…

A low birth rate is behind the continuing decline of baby food sales in Spain in 2023. Spain’s birth rate is being negatively affected by economic challenges and changes in social and cultural norms. Traditional expectations of having a large family…

Overall demand for wound care in Spain remains stable and supported by the largest category of sticking plasters/adhesive bandages as consumers have now generally returned to pre-pandemic normality outside of the home. Stable but undynamic retail…

Although the Spanish economy is showing some positive signs compared to the pandemic years, its pace of growth is not as fast as expected, mainly dragged down by global challenges, the energy crisis, elevated inflation and growing interest rates. All…

While growth rates for vitamins in Spain are starting to stabilise following a surge in 2020 in response to COVID-19 that saw consumers looking to strengthen their immune systems, overall demand for both multivitamins and single vitamins remains…

While elevated inflation and rising interest rates are negatively impacting many Spaniards’ disposable incomes in 2023, thereby influencing their purchasing decisions, demand for sports nutrition continues to rise. Heavily impacted by the pandemic,…

Despite a marginal drop in retail volume sales in 2023, overall demand for sleep aids remains significantly higher than pre-pandemic levels in Spain. According to the latest information published by Sociedad Española de Neurología (National Neurology…

Spain’s birth rate continues to fall, thereby reducing the target audience of paediatric consumer health and compounding declining growth rates in 2023. As there are no national policies to support a rise in the country’s birth rate, this trend is…

Retail demand for NRT smoking cessation aids continues to fall in Spain, in line with the further decline in smoking prevalence among the adult population in the country, thereby shrinking the target audience of these products. The ongoing drop in…

Spaniards’ disposable incomes remain under strain as a result of elevated inflation rates and high interest rates in the country. Therefore, they are looking for ways to save money, with many herbal/traditional products addressing this need, as they…

While digitalisation was already gaining momentum in Spain over the review period, the emergence of the pandemic and subsequent home seclusion, resulting in prolonged time spent at home working remotely and online studying, increased time spent in…