Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…
Consumer electronics experienced an overall decline in retail volume sales in 2022 with this pattern continuing in 2023 across nearly all categories. The economic downturn in 2022 alongside high inflation and rising energy prices continues to have an…
Computers and peripherals saw extraordinary growth in 2020 following the outbreak of COVID-19 as consumers rushed to prepare themselves for the switch to home working and virtual classrooms. This growth continued into 2021 as many people continued to…
The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.
The Valencia in Spain report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Madrid in Spain report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Barcelona in Spain report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Overall, sweet biscuits, snack bars and fruit snacks is seeing flat growth in retail volume terms in 2023, but the performances of the different categories are polarised. For instance, dried fruit continues to see healthy growth in 2023, albeit…
Sugar confectionery is showing signs of stabilisation in 2023 with slower growth in value and volume terms compared to 2022. In 2022 there was a spike in demand due to the recovery of impulse channels and consumers returning to more active lifestyles…
Snacks is performing well with it being expected to post moderate growth in retail volume terms and strong growth in current value terms in 2023. Inflation is still having a strong impact on prices with this being the main driver of value growth.…
After three years of fluctuations, first caused by the pandemic and then due to the shift to hospitality channel, salty snacks has reached a certain degree of stabilisation in 2023 with it seeing strong growth in current value terms. Meanwhile, in…
Ice cream has seen a return to growth in retail volume terms in 2023. The high inflation that hit the market last year put significant pressure on disposable income and led to a gap between volume and value growth, with volume sales of ice cream…
Gum has seen strong growth in both value and volume terms for the second consecutive year in 2023, although sales have still not reached pre-pandemic levels in volume terms. Gum sales depend to a large extent on distribution via impulse channels,…
Chocolate confectionery suffered less from inflation in 2022 compared to many other food categories as global cocoa prices remained stable. However, rising prices of ingredients such as sugar, milk, and oils still put additional pressure on…
Flexible paper packaging continued to lose share to folding cartons and flexible plastic in beauty and personal care in Spain in 2022. This can be attributed to the fact that, when compared to flexible paper, flexible plastic and folding cartons are…
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
In 2022, sales of wine in Spain grew both in total volume and current value terms compared with the previous year. Most categories experienced growth, with sherry being the only exception. Growth was primarily driven by the lifting of all…
Even though total volume sales of spirits increased in 2022, volumes did not return to the pre-pandemic level. The supply chain crisis and rising production costs, such as raw materials and energy, which were exacerbated by the war in Ukraine, had a…