Spain

For soft drinks in 2023, it is hard to start anywhere other than the impact of the high cost-of-living and the high inflation rate that has characterised much of the year. These factors have translated into sizeable rises in average unit prices…

A great deal of positivity surrounds the RTD tea category in Spain, and it is set to see another year of off-trade and on-trade volume and value growth in 2023. An indication of this positivity came in 2023 with the launch of Fuze Tea by Cía…

Plenty of examples of new product development appeared in Spain in RTD coffee at the end of the review period. This wide product innovation sought to attract new consumers to the category, for instance by offering different flavour combinations.…

Unit prices have risen in the juice category in Spain in 2023, as a result of both the high level of inflation, and shifting consumer preferences – the latter being connected to the current innovation seen within the category. Inflation reached very…

Energy drinks in Spain is expected to maintain off-trade growth in 2023, with reduced sugar varieties far outperforming their regular counterparts in terms of growth rates. In volume terms, regular energy drinks is expected to see stabilisation in…