Spain

RTDs saw growth in both total volume and current value terms in 2022, bringing sales back to levels above those seen in 2019. Volume growth was partly the result of the rebound in on-trade sales, which was facilitated by the complete removal of…

Even though total volume sales of spirits increased in 2022, volumes did not return to the pre-pandemic level. The supply chain crisis and rising production costs, such as raw materials and energy, which were exacerbated by the war in Ukraine, had a…

In 2022, sales of wine in Spain grew both in total volume and current value terms compared with the previous year. Most categories experienced growth, with sherry being the only exception. Growth was primarily driven by the lifting of all…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Flexible paper packaging continued to lose share to folding cartons and flexible plastic in beauty and personal care in Spain in 2022. This can be attributed to the fact that, when compared to flexible paper, flexible plastic and folding cartons are…

Chocolate confectionery suffered less from inflation in 2022 compared to many other food categories as global cocoa prices remained stable. However, rising prices of ingredients such as sugar, milk, and oils still put additional pressure on…

Gum has seen strong growth in both value and volume terms for the second consecutive year in 2023, although sales have still not reached pre-pandemic levels in volume terms. Gum sales depend to a large extent on distribution via impulse channels,…

Ice cream has seen a return to growth in retail volume terms in 2023. The high inflation that hit the market last year put significant pressure on disposable income and led to a gap between volume and value growth, with volume sales of ice cream…

After three years of fluctuations, first caused by the pandemic and then due to the shift to hospitality channel, salty snacks has reached a certain degree of stabilisation in 2023 with it seeing strong growth in current value terms. Meanwhile, in…

Snacks is performing well with it being expected to post moderate growth in retail volume terms and strong growth in current value terms in 2023. Inflation is still having a strong impact on prices with this being the main driver of value growth.…

Sugar confectionery is showing signs of stabilisation in 2023 with slower growth in value and volume terms compared to 2022. In 2022 there was a spike in demand due to the recovery of impulse channels and consumers returning to more active lifestyles…

Overall, sweet biscuits, snack bars and fruit snacks is seeing flat growth in retail volume terms in 2023, but the performances of the different categories are polarised. For instance, dried fruit continues to see healthy growth in 2023, albeit…

The Barcelona in Spain report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Madrid in Spain report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The Valencia in Spain report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

Computers and peripherals saw extraordinary growth in 2020 following the outbreak of COVID-19 as consumers rushed to prepare themselves for the switch to home working and virtual classrooms. This growth continued into 2021 as many people continued to…

Consumer electronics experienced an overall decline in retail volume sales in 2022 with this pattern continuing in 2023 across nearly all categories. The economic downturn in 2022 alongside high inflation and rising energy prices continues to have an…