Starbucks has been experiencing very positive results, driven by technological innovation in the US, improved menu and outlet localization strategies in Western Europe, and increased investment in in key growth markets in Asia Pacific. The company remains the global leader in specialist coffee shops, and is gaining lucrative share in emerging markets like China while managing to continuously grow comparable store sales even in the highly competitive US.
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Euromonitor International's report on Starbucks Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.
Company and market share data provide a detailed look at the financial position of Starbucks Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starbucks Corp.
Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.
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