Starbucks Corp in Consumer Foodservice

March 2016

Starbucks has been experiencing very positive results, driven by technological innovation in the US, improved menu and outlet localization strategies in Western Europe, and increased investment in in key growth markets in Asia Pacific. The company remains the global leader in specialist coffee shops, and is gaining lucrative share in emerging markets like China while managing to continuously grow comparable store sales even in the highly competitive US.

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Euromonitor International's report on Starbucks Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Starbucks Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starbucks Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Starbucks Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Consistently strong results in FY2015 and interim 2016
SWOT: Starbucks Corp
Starbucks’s success factors in 2015
Operating structure
Starbucks has diversified, but 2015 shows renewed coffee focus
Starbucks continues to be an industry leader in technology
Select new product launches and service innovations in 2015

Competitive Positioning

Starbucks builds steady momentum with more to come ahead
Global rankings remain steady
A firm hold on specialist coffee shops…
…yet cafés/bars still belongs to independents
Specialist coffee shops vs cafés: An evolution in progress
Strength in North America, Western Europe and Asia Pacific
Local market competition is growing quickly
Competition beyond specialist coffee shops

Market Assessment

Specialist coffee shops is the fastest growing category
Strong growth is expected to continue in “modern” categories
The coffee shop influence is growing
Specialist coffee shop opportunities persist in all world regions

Geographic and Category Opportunities

Starbucks’s presence still heavily concentrated in the US
Starbucks focuses on China for long-term growth
Performance is positive across Asia Pacific
Starbucks’s strategy in China hinges on occasions and branding
Starbucks to add tea to its India strategy
Latin America offers long-term opportunities
Domestic players in Latin America are a significant hurdle
The tide is turning in Western Europe, bringing new challenges


Key strategic recommendations

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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