Starbucks, the leading coffee shop chain in the global consumer foodservice market, is looking to turn around its operations via its “Back to Starbucks” strategy, which involves “uplifting” many outlets at the same time as closing underperforming stores. It is seeing signs of success in these efforts in fiscal 2026, but will need to also ally this with a long-term improvement in its recently squeezed margins.
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Overview:
Euromonitor International's report on Starbucks Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Starbucks Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starbucks Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWPT analysis of Starbucks Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research you can trust:
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Executive summary
Key Facts
Company Direction
Global Performance: Company Sales and Market Share
Starbucks Corp SWOT Analysis
Starbucks Corp in Consumer Foodservice: Key Facts
Our expert’s view of Starbucks Corp in 2026
Starbucks Corp Sales in Consumer Foodservice
Starbucks Corp Sales in Consumer Foodservice by Region
Starbucks Corp Sales in Consumer Foodservice by Category
Top 20 Markets
Starbucks Corp: Top Five Industry Trends and Company Response
Key Trend: The new frontier of beverage concepts and occasions
Competitive Position: Relative Performance
Competitive Position: Key Categories
Competitive Position: Key Brands
Competitive Position: Share Changes in 2024-2025
Starbucks Corp’s Top 10 Growth Markets: Historic vs Forecast
New Product Development
M&A and Investment
Company Focus and Future Growth
Growth Opportunities in Consumer Foodservice
Consumer Foodservice
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions
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