Sustainability

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Reducing food waste and reducing plastics are key green actions of Spanish consumers, leading to a third of consumers identifying as Zero Wasters. With over half of these consumers willing to pay more for sustainable food, beverages and apparel,…

Recycling, and reducing food waste and plastics are all top priorities amongst British consumers, which has led to a large percentage being Zero Wasters. However, many are despondent given that two thirds worry about climate change, whilst less than…

Over half of consumers in Chile recycle items and reduce food waste while being wary of their impact on the planet; shaping sustainable shopping decisions. Established recycling habits have led to over a third of consumers being Zero Wasters, with…

Over half of Canadian consumers recycle items and reduce food waste, while nearly 60% are wary of their environmental impact. This has led 35% of consumers to identify as Zero Wasters, creating opportunities for industries as almost half of these…

Recycling, reducing food waste and reducing plastics are well-established green habits in Sweden, creating a solid opportunity to develop Zero Waste products. The Can Be Recycled claim would be welcomed by consumers, with over a quarter identifying…

Established green habits, including recycling and reducing food waste, has led almost half of South African consumers to be Zero Wasters, reflected in their sustainable shopping decisions. Growth opportunities are strong, as over half of Zero Wasters…

Recycling and reducing food waste is well-established in Italy, and a high proportion of Zero Wasters are willing to pay more for sustainable goods. While the majority of consumers aim to positively impact the planet, over half feel their actions…