Sustainability

While reducing food waste and recycling are well-established green habits, many consumers are apathetic, believing their actions make no difference. This creates opportunities to focus on actionable sustainable claims and campaigns, highlighting…

Recycling, reducing food waste and reducing plastics are well-established green habits in Sweden, creating a solid opportunity to develop Zero Waste products. The Can Be Recycled claim would be welcomed by consumers, with over a quarter identifying…

While the majority of consumers in Hong Kong try to positively impact the planet, apathy has risen, with under half believing their actions can make a difference. Despite this, almost 40% of consumers identify as being Meat Avoiders. This creates…

Recycling, and reducing food waste and plastics are all top priorities amongst British consumers, which has led to a large percentage being Zero Wasters. However, many are despondent given that two thirds worry about climate change, whilst less than…

The majority of consumers aim to positively impact the planet, with over a third identifying as Zero Wasters, creating opportunities as almost half are willing to pay more for sustainable goods. Industries should invest in recycling claims and…