Sweden

Household sustainability and environmental awareness drive a demand for natural ingredient air care products. Manufacturers respond with innovations, such as the 2023 launch of Air Wick Active Fresh Room Spray, a spray/aerosol air freshener…

A continued upward trajectory in retail price points is evident, driven by escalating manufacturer and retailer input costs. Increased operating expenses, including material sourcing, rental levels, and salary costs, contribute to higher price…

Significant strides have been made in incremental efficacy improvements to alleviate household chores. A notable example is the hand dishwashing brand, Yes Max Power, which claims to require four times less scrubbing on tough grease compared to its…

The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year.

In 2023, home insecticides in Sweden experienced a notable trend of higher retail price points. This upward shift in prices can be primarily ascribed to the escalating costs incurred by both manufacturers and retailers in the production and…