Switzerland

Wipes in Switzerland continues to benefit from consumers’ higher hygiene standards since the COVID-19 pandemic. Swiss consumers were drawn to the portability and efficiency of wipes as life outside the home and travel resumed in 2023. Additionally,…

In 2023, tissue and hygiene in Switzerland posted modest value sales growth fuelled by high inflation.

An ageing population in need of constant care is driving growth of Rx/reimbursement adult incontinence products in Switzerland among both elderly and temporary post-partum incontinence sufferers. Many Swiss consumers are visiting their doctors more…

Retail tissue in Switzerland reported growth across all subcategories in 2023, with toilet paper the largest product category overall. Spending patterns are normalising after the pandemic resulting in steady demand for retail tissue products such as…

The stigma surrounding adult incontinence is gradually subsiding in Switzerland, with adults becoming more confident to purchase retail adult incontinence products. Growing demand for light adult incontinence products is underpinned by the…

Demand for nappies/diapers/pants in Switzerland continued declining at a steady pace in 2023. Significantly fewer babies were born in 2022 and 2023, following the baby boom observed in 2021. The rising cost of living and fears about the future have…

Demand for menstrual care in Switzerland continues to normalise in the post-pandemic era. Retail volume and value sales posted solid growth in 2023, with the latter fuelled in part by inflation and higher costs of raw materials and production. Since…

Away-from-home tissue and hygiene in Switzerland registered strong growth in 2023 with demand rising in both the public and private sectors. Many individuals are back to working in an office, even if only part-time, which contributed to the growth in…