Switzerland

In 2023, Switzerland’s GDP growth slowed to 0.7%, dragged down by subdued private investment and public consumption. Following this deceleration in 2023, the Swiss economy is projected to grow by 1.2% in 2024, primarily driven by domestic activity.…

The report examines the global landscape of EV charging, comparing its development against the rising uptake of EVs. It then takes a deep dive into EV charging trends across select major economies, delving into the competitive landscape and…

Pet products is expected to register modest current value growth in Switzerland in 2024. Pets are increasingly viewed as family members in Switzerland, and the pet humanisation trend that is driving demand for upmarket pet food has similarly led to…

Pet care is set to see current value growth in Switzerland in 2024. The previous year saw a high rate of inflation, with the rising costs of energy, packaging, transportation, and raw materials exerting upward pressure on unit prices. With consumers…

Other pet food is set to record growth in both volume and value terms in Switzerland in 2024. While volume sales are set to return to slight growth after stagnation in the previous year, value growth is set to be driven primarily by unit price…

Dog food is expected to post positive growth in both volume and value terms in Switzerland 2024. Both wet dog food and dry dog food are set to expand strongly. Pet owners are increasingly adopting smaller dogs and, consequently, tending to buy more…

Cat food is set to see growth in both volume and value terms in Switzerland in 2024. Cat food sales are benefiting from the expansion of the cat population in the country. Swiss cat owners are tending to adopt bigger cat breeds, such as the Main…

Overall, in 2023, sun care in Switzerland posted positive, but slower than in 2022, retail volume and current value growth. Switzerland experienced three major heat waves in 2022, and the hours of sun exposure were significantly above the general…

Although PET bottles continued to dominate soft drinks packaging unit volumes in 2023, metal beverage cans continued to gain share in this industry. This was attributed to the fact that metal packaging offers durability and can be easily recycled,…

Skin care in Switzerland recorded further positive retail volume and current value growth in 2023. Retail sales of skin care continued to be driven by new formats, multifunctional benefits and strong promotional activities, particularly in the mass…

In 2023, premium beauty and personal care in Switzerland saw further positive, if slower than over 2021-2022, retail current value growth. Colour cosmetics and sun care were strong growth drivers towards the end of the review period as Swiss society…

Overall, oral care in Switzerland registered slight retail volume and moderate retail current value growth in 2023. The relatively stronger value growth performance was underpinned by inflationary pressure on prices. At constant 2023 prices, retail…

Overall, men’s grooming in Switzerland registered a slight increase in retail current value sales in 2023. With flat overall retail volume growth, most of the retail value growth was stimulated by inflationary factors, as seen in other beauty and…

Mass beauty and personal care in Switzerland continued to recover from the effects of the Coronavirus (COVID-19) crisis, registering further positive, if more moderate than in 2022, retail current value growth at the end of the review period.…

Folding cartons account for almost half of overall packaging unit volumes used in the Swiss hot drinks industry, and were continuing to record increasing sales in 2023. Their popularity is attributed to their environmentally-friendly nature. Folding…

Hair care in Switzerland continued to register retail volume and current value growth in 2023. As consumers resumed out-of-home lifestyles, they were more inclined to spend on hair care. Retail current value growth was faster than volume growth as…

Fragrances in Switzerland posted a positive growth performance in 2023, albeit slight in retail volume terms. Retail current value growth was stimulated by the inflationary context, which led to unit price and retail selling price increases.…

Depilatories in Switzerland saw positive retail volume and current value growth in 2023. However, this development was mainly due to the good performance of women’s razors and blades. This category posted the only increase in retail volume terms and…

Deodorants in Switzerland posted further positive retail volume and current value growth in 2023. While inflationary pressure on prices stimulated retail current value sales, growth was in line with the retail volume increase. The hot and long summer…

Colour cosmetics in Switzerland posted good retail current value growth in 2023. This was mostly due to inflationary pressure on prices with retail volume sales seeing a slow increment. Higher average unit prices were mainly caused by increased…

Overall, in 2023, beauty and personal care in Switzerland registered a slight increase in retail volume sales and moderate rise in retail current value sales. However, the retail current value performance was boosted by the global and domestic…

In 2023, bath and shower in Switzerland posted good retail current value growth. However, with only a slight increase in retail volume terms, retail current value growth owed most to inflationary pressure on the prices of products. Retail value…

Baby and child-specific products in Switzerland posted further positive retail current value growth in 2023. However, with only slight retail volume growth, the healthy increase in retail current value terms was mainly due to price increases. Baby…

Writing instruments occupy a modest share of the overall personal accessories market in Switzerland, thus exerting minimal influence on the sector. In 2023, the category witnessed stagnant growth in value terms, with a slight decline in volume sales…

Wipes in Switzerland continues to benefit from consumers’ higher hygiene standards since the COVID-19 pandemic. Swiss consumers were drawn to the portability and efficiency of wipes as life outside the home and travel resumed in 2023. Additionally,…

The Swiss market for traditional and connected watches, renowned globally for its high-quality timepieces, is undergoing an evolution characterised by an expanding interest in various watch types, transcending the boundaries of luxury. A notable…

In 2023, tissue and hygiene in Switzerland posted modest value sales growth fuelled by high inflation.

An ageing population in need of constant care is driving growth of Rx/reimbursement adult incontinence products in Switzerland among both elderly and temporary post-partum incontinence sufferers. Many Swiss consumers are visiting their doctors more…

Retail tissue in Switzerland reported growth across all subcategories in 2023, with toilet paper the largest product category overall. Spending patterns are normalising after the pandemic resulting in steady demand for retail tissue products such as…

The stigma surrounding adult incontinence is gradually subsiding in Switzerland, with adults becoming more confident to purchase retail adult incontinence products. Growing demand for light adult incontinence products is underpinned by the…

The interest and demand for personal accessories in Switzerland, encompassing bags and luggage, jewellery, traditional and connected watches, and writing instruments, were poised to remain robust in 2023. However, following two years of robust growth…

Demand for nappies/diapers/pants in Switzerland continued declining at a steady pace in 2023. Significantly fewer babies were born in 2022 and 2023, following the baby boom observed in 2021. The rising cost of living and fears about the future have…

Demand for menstrual care in Switzerland continues to normalise in the post-pandemic era. Retail volume and value sales posted solid growth in 2023, with the latter fuelled in part by inflation and higher costs of raw materials and production. Since…

Building on the positive momentum from the previous year, jewellery in Switzerland witnessed dynamic growth in 2023, led by the growing demand for costume jewellery. This trend, reminiscent of 2022, underscored shifting consumer preferences towards…

In 2023, bags and luggage witnessed a stagnant performance in terms of value sales growth in Switzerland, coupled with a slight decline in demand. Although demand remained robust compared to pre-pandemic levels, there was a slight dip from the…

Away-from-home tissue and hygiene in Switzerland registered strong growth in 2023 with demand rising in both the public and private sectors. Many individuals are back to working in an office, even if only part-time, which contributed to the growth in…

Street stalls/kiosks have benefitted from the increasing demand for convenience food options in Switzerland. Breakfast, lunch and dinner are not only being eaten more irregularly, but also less and less at home. Instead, snacks in the form of…

Self-service cafeterias in Switzerland are making a strong recovery in 2023, as the category rebounds from the COVID-19 pandemic. There is growing demand from locals and tourists travelling on highways as travel and tourism flows steadily move back…

Limited-service restaurants in Switzerland continued to witness robust growth in 2023, having shown much resilience and adaptability during and following the COVID-19 pandemic. Players navigated the pandemic era well by focusing on takeaway, delivery…

Full-service restaurants reported moderate growth in Switzerland in 2023, as operators continued to see some recovery from the pandemic. Demand weakened due to inflationary conditions forcing some restaurant owners to increase prices in their efforts…

Consumer foodservice in Switzerland witnessed solid current value and transaction growth in 2023. In the aftermath of the pandemic, there was increasing demand for convenience foods as busy lifestyles resumed and consumers sought out quick and easy…

Consumer foodservice in Switzerland has experienced a remarkable rebound from the pandemic, with all types of locations showing signs of growth. Standalone foodservice locations continue to dominate the Swiss market with an overwhelming majority of…

Cafés witnessed dynamic growth in Switzerland in 2023 as people returned to greater normality in offices and schools after the COVID-19 pandemic. While many local consumers have become used to preparing their own coffee while working remotely, the…

Post-pandemic, consumers in Switzerland began to spend much more time outside of the home for work and leisure activities, boosting demand for on-the-go products sold through vending machines. In 2023, this trend continued, but growth was more…

Although supermarkets saw modest declines across all metrics in 2023, the channel remained Switzerland's leading grocery retail channel in current value terms due to the significant store network across the country. By comparison, the number of…

Small local grocers recorded moderate current value growth in Switzerland in 2023, mainly driven by price increases as a result of energy, production and supply chain costs. These retailers are struggling to compete with larger retail chains that…

Retail sales in Switzerland in 2023 saw minimal current value growth, which was solely driven by price increases. Paradoxically, this was also one of the main limiting factors on demand. Substantial increases in the cost of living made local…

E-commerce enjoyed a boom during the pandemic as many local consumers spent significant amounts of time at home for work and leisure and reduced spending on events, entertainment and shopping in-store. As a result, growth was more moderate in 2023.…

Despite, or rather because of, average price increases, grocery sales and thus sales through grocery retailers, including hypermarkets, declined in Switzerland in 2023. Local consumers remained highly price sensitive and prioritised essential…

After enjoying growth during the pandemic, home products specialists recorded a decline in current value sales in 2023 as Swiss consumers returned to pre-pandemic activity and purchasing behaviour. This was to be somewhat expected in a mature and…