Tanzania

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The Tanzanian tobacco market witnessed further value growth in 2022. The dominant player in cigarettes, Tanzania Cigarette Co Ltd, recorded double-digit growth in gross profit. Smoking prevalence is rising, with attitudes to smoking changing and…

In 2023, tissue and hygiene in Tanzania is experiencing robust growth driven by an expanding urban population, rising numbers of mid-to-high income earners, and increased demand from foreigners. Notably, local companies like DRAFCO Group T Ltd and NN…

Positive, yet declining, rates of natural change will drive population expansion in Tanzania in 2021-2040. Ageing will accelerate but the country will remain overwhelming young in a global context due to high fertility and birth rates. Urbanisation…

Dar es Salaam and Morogoro are Tanzania’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure compared to other Tanzanian cities. Moreover, Dar es Salaam holds the greatest potential…

In 2023, Tanzanian consumers grapple with soaring food prices, particularly for staples like bread, driven by global wheat price hikes and local production challenges due to prolonged droughts. The government supports local brands, raising custom…

Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth, while investment in infrastructure has led to improvements in…

Retail volume sales of snacks are expected to continue expanding in 2023 thanks to a return to normality in the wake of the pandemic. Demand for confectionery as well as sweet biscuits, snack bars, and fruit snacks, however, is being hampered by…

Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retail remains strong, while poor infrastructure is hindering retail development. Younger consumers…

Although corruption remains a problem and the rule of law is weak, Tanzania’s state finances are sustainable and economic freedom is improving. Economic momentum is robust and inflation is well contained, but reliance on agriculture continues to be…