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Tetra Laval Group in Packaging

June 2016

2016 saw Tetra Laval roll out its first 100% renewable liquid carton in the US, as it worked to fend off growing competition from rival packaging players and alternative formats. This profile analyses the effectiveness of the company’s strategic responses to the challenges it faces, including its growing eco-focus, as well as examining opportunities for further expansion.

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Overview:

Euromonitor International's report on Tetra Laval Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy. Company and market share data provide a detailed look at the financial position of Tetra Laval Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tetra Laval Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Tetra Laval Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Tetra Pak dominates operations
Financial performance 2014
SWOT – Tetra Laval Group
Strategic objectives and challenges

Competitive Positioning

Liquid cartons competitive landscape

Market Assessment

Dairy and juice dominate liquid carton sales
Health-consciousness and brand-building spurring growth
Strength in key growth markets
US amongst major growth markets in food

Category and Geographic Opportunities

China to dominate rise in dairy usage
Juice driving increasing usage in beverages
Contributing to the development of the Chinese dairy industry
Rising usage in beverages in China
Growth in key categories in India
Brazil a key market
Launch of renewable carton in the US
Impact of new packaging potentially enhanced in growth category
Green credentials important in Western Europe
Health-driven demand intensifies competition from PET bottles
Political situation hitting Russian operations
Sidel developing service offer
Strong focus on China for PET bottles opportunities
Targeting PET bottle growth in closures

Operations

Changing profile of Tetra Pak’s production infrastructure

Recommendations

Stronger focus on adding value
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