Thailand

Sales of vacuum cleaners in Thailand continued to experience strong growth in retail volume terms in 2023 driven by various factors that reflect the changing lifestyles and priorities of the local population. Rapid technological advancements, coupled…

Small cooking appliances continued to see steady growth in retail volume terms in 2023, primarily driven by behavioural changes that occurred during the COVID-19 pandemic. The global health crisis forced people to adapt to a new normal, and one of…

There is a noteworthy emergence of a niche market consisting of high-income customers who own modern homes and view refrigeration appliances as a fusion of functionality and home decoration. High-income customers, who can afford to invest in modern…

During the review period, Korean beauty products, techniques, and styles have captured the attention of consumers worldwide including within Thailand, with this inspiring a new approach to personal care and grooming. One of the prominent aspects of…

Microwaves continued to see healthy growth in retail volume terms in 2023, even recording an improvement on the growth seen in the previous two years. One of the significant factors driving this demand is the shift in eating habits towards consuming…

Sales of large cooking appliances continued to see steady growth in retail volume terms in 2023 with a slight improvement on the previous year. With the WHO declaring the pandemic to be over in early 2023 and with restrictions lifted this has led to…

Sales of built-in home laundry appliances continued to decline in retail volume terms in 2023 due to the limited popularity of these products in the market. Built-in appliances cater to a niche market segment, primarily targeting affluent consumers…

Food preparation appliances experienced slightly slower growth in retail volume terms in 2023 compared to the previous two years, which was mainly due to the economic slowdown and rising household debt. These economic challenges have significantly…

Dishwashers saw strong growth in retail volume terms in Thailand in 2023 with this dynamism being due to various factors, including the new technology that is driving consumers to seek modern appliances. Additionally, the popularity of small capacity…

Sales of consumer appliances continued to see steady growth in retail volume terms in 2023 boosted by new property development and fewer concerns about COVID-19. The government’s economic stimulus programme also encouraged consumers to go shopping…

The impact of climate change and rising temperatures in Thailand has had a significant impact on the demand for air conditioners in the country. As temperatures rise during the hot and humid months, the need for effective cooling solutions has become…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…