Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
With many consumers spending more time at home due to the pandemic, the home cooking trend was bolstered in 2020. This led to a decline in ready meals packaging volumes in 2019-2020 as more people cooked from scratch. In 2021, the home cooking trend…
The impact of the COVID-19 pandemic on the consumption of sauces, dressings and condiments in Thailand was minimal, as many of these products are used in small quantities in cooking and to accompany meals, and because they can therefore be used for a…
In 2022, plastic pouches used for packaging liquid detergents dominated the market in terms of retail unit volume sales. This was due to their cost-effectiveness compared to traditional rigid packaging like bottles, which helped manufacturers save on…
While folding cartons and HDPE bottles remained the leading pack types in beauty and personal care packaging in Thailand in 2022, squeezable plastic tubes were recording stronger growth in this year. Squeezable plastic tubes have become popular due…
COVID-19 had a major impact on sales of alcoholic drinks in Thailand in 2020, with foodservice consumption plummeting as establishments in this channel were closed for extended periods, with other restrictions also hitting sales in this channel.…
Aside from during the pandemic, when consumers had more time to make their own baby food due to lockdowns and work-from-home mandates, dried baby food has been gaining popularity in Thailand. This is due to coming in a variety of flavours and…
The packaging unit volumes in confectionery declined in 2020, as the COVID-19 pandemic sharpened the focus of Thai consumers on the importance of maintaining a healthy diet for general wellbeing and a strong immune system. In addition, COVID-19…
Milk is one of the most heavily consumed dairy products in Thailand, with brick liquid cartons, HDPE bottles and gable top liquid cartons the main pack types used by leading brands such as Meiji, Foremost or Bear Brand. Brick liquid cartons is the…
Although the pandemic put a temporary halt to the process in 2020 and 2021, dried ready meals have been gaining popularity in Thailand due to the country’s increasingly fast-paced lifestyles and ongoing urbanisation. As more people work long hours…
Plant-based milk has gained traction in Thailand due to a growing awareness of health and environmental concerns. Many Thai consumers are increasingly adopting plant-based diets for various reasons, including lactose intolerance, dietary restrictions…