Thailand

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Overall current value sales rose in 2023 for apparel and footwear specialists in Thailand, partly benefitting from the continued post-pandemic rebound. Thailand is a difficult market for fast fashion players, however. Even before the pandemic,…

Current value sales in appliances and electronics specialists in Thailand continued their post-pandemic rebound in 2023. Over the end of 2022 and beginning of 2023, the Thai government introduced several stimulus measures, including the offer of cash…

Convenience stores in Thailand continued to recover and rise in 2023, with expansion in terms of outlet numbers a major driver. Rapid urbanisation, longer working hours, and declines in average household size boosted demand for smaller-format stores…

Direct selling in Thailand continued to fall in terms of current value sales in 2023, in a persistent decline that began in 2020 and has not let up since. However, the rate of the drop was significantly slower than in the previous year of 2022. The…

Variety stores in Thailand saw positive though slowed growth in terms of current value sales in 2023. The segment was hit hard by the pandemic and its economic fallout; many local consumers remained reluctant to shop from variety stores as they…

Retail current value sales in health and beauty specialists in Thailand rose again in 2023, with life returning to pre-pandemic patterns. The channel has so far shown strong recovery from the coronavirus crisis. Beauty specialist retailers such as…

Home products specialists in Thailand saw significant expansion in 2023 as big brands continued to roll out new stores, especially upcountry, and to tailor their business models to cater to local demand. Over the review period consumers showed rising…