Thailand

Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…

Retail sales of traditional toys and games saw a decline in constant value terms in 2022, as new generations of younger consumers preferred to seek out entertainment via digital platforms. Demand was further hampered by a continued decline in the…

Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the…