Thailand

In-car entertainment continued its unstoppable fall in retail volume terms in 2023. With new cars being increasingly equipped with advanced infotainment systems built into the dashboard, which provide similar functionality to traditional in-car…

Apparel and footwear in Thailand continues on the path to recovery in 2023, albeit sales have not yet returned to pre-pandemic levels in current value terms. Even though the country continues to record COVID-19 cases, Thai consumers have learnt to…

Health and wellness trends continue to boost the popularity of plant-based dairy in Thailand. This is being driven by low-fat and low-sugar demands, as well as providing options for consumers who are allergic or intolerant to cow’s milk. Such factors…

Pre-paid cards are largely used for commuting and travelling in Thailand, with a considerable amount of closed loop pre-paid card usage accounted for by electronic ticketing on the Thai capital’s public transportation systems BTS and MRT. During the…

Aside from during the pandemic, when consumers had more time to make their own baby food due to lockdowns and work-from-home mandates, dried baby food has been gaining popularity in Thailand. This is due to coming in a variety of flavours and…

COVID-19 had a major impact on sales of alcoholic drinks in Thailand in 2020, with foodservice consumption plummeting as establishments in this channel were closed for extended periods, with other restrictions also hitting sales in this channel.…

Food preparation appliances experienced slightly slower growth in retail volume terms in 2023 compared to the previous two years, which was mainly due to the economic slowdown and rising household debt. These economic challenges have significantly…

In 2022, plastic pouches used for packaging liquid detergents dominated the market in terms of retail unit volume sales. This was due to their cost-effectiveness compared to traditional rigid packaging like bottles, which helped manufacturers save on…

Albeit growing from a small base in Thailand, consuming chocolate spreads with bread has been increasing in popularity, particularly among children. In addition, the range of such products that are available in various retail channels has been…

Butter and spreads is benefitting from the resumption of tourism following the reopening of society after the pandemic years. Indeed, Thailand’s tourism trade is again booming, which positively impacts sales via foodservice channels. Many sales of…

Retail volume sales of computers and peripherals saw a steep decline in 2023, continuing the trend of the previous year. Such products experienced heightened demand in 2021, as the COVID-19 crisis forced consumers to spend more time working and…

During the review period, Korean beauty products, techniques, and styles have captured the attention of consumers worldwide including within Thailand, with this inspiring a new approach to personal care and grooming. One of the prominent aspects of…

Small cooking appliances continued to see steady growth in retail volume terms in 2023, primarily driven by behavioural changes that occurred during the COVID-19 pandemic. The global health crisis forced people to adapt to a new normal, and one of…

Malt-based hot drinks remained the dominant category in other hot drinks in 2023. Brands such as Ovaltine (AB Food & Beverages Thailand Ltd) and Milo (Nestlé (Thai) Ltd) are popular choices among parents who wish to give their children a nutritional…

Sales of large cooking appliances continued to see steady growth in retail volume terms in 2023 with a slight improvement on the previous year. With the WHO declaring the pandemic to be over in early 2023 and with restrictions lifted this has led to…

Sales of built-in home laundry appliances continued to decline in retail volume terms in 2023 due to the limited popularity of these products in the market. Built-in appliances cater to a niche market segment, primarily targeting affluent consumers…

Milk is one of the products in dairy which has been strongly affected by associative price hikes seen in raw materials and ingredients, labour, and logistics. Therefore, a number of players were forced to increase their prices, whilst other kept…

Cough, cold and allergy (hay fever) remedies continued to enjoy healthy growth in current value terms in 2023. This was driven, to a large extent, by the revival of normal pre-pandemic patterns of behaviour, including the return of Thais to their…

Away-from-home (AFH) tissue in Thailand experienced notable growth in current value and volume terms in 2023, propelled by the rise in domestic tourism and international visitors. This expansion was particularly pronounced due to the heightened…

The consumption of shelf stable meat and seafood was bolstered in 2020 by the onset of the pandemic due to stockpiling, and because of the long shelf life of these products compared with fresh meat and seafood. In addition, the closure of foodservice…