Thailand

Volume sales of home audio and cinema products in Thailand continued to decline in 2023, due to changes in consumer lifestyles. With a large proportion of the Thai population moving away from rural villages to cities, many consumers are now living in…

Plant-based milk has gained traction in Thailand due to a growing awareness of health and environmental concerns. Many Thai consumers are increasingly adopting plant-based diets for various reasons, including lactose intolerance, dietary restrictions…

Although the pandemic put a temporary halt to the process in 2020 and 2021, dried ready meals have been gaining popularity in Thailand due to the country’s increasingly fast-paced lifestyles and ongoing urbanisation. As more people work long hours…

While folding cartons and HDPE bottles remained the leading pack types in beauty and personal care packaging in Thailand in 2022, squeezable plastic tubes were recording stronger growth in this year. Squeezable plastic tubes have become popular due…

In 2023, the Thai economy is witnessing an economic recovery following the harsh impact of the pandemic and consumer confidence is on the rise. Private consumption is gathering momentum aided by the government program “Shop Dee Mee Kuen” (Shopping…

The rebound of tourism after the pandemic era restrictions is helping to boost sales of processed vegetables, because such products are usually consumed by tourists or expats. On the other hand, Thai consumers do not often consider frozen vegetables…

Premium and luxury cars saw a particularly dynamic sales rebound in 2022, following the declines registered during the pandemic. Sales were up 40% in current value and 27% in volume terms in 2022, meaning that they had recovered to their pre-pandemic…

Value sales of fine wines/champagne and spirits grew by 14% in current value terms to reach THB3.6 billion in 2023 as this category continued its recovery from the sales it lost during the pandemic. This performance is being driven by, among other…

Sauces, dips, and condiments is benefitting from ongoing home cooking trends. Whilst foodservice was reopened and tourism has resumed, there are many consumers who continue to cook at home for both budgetary and dietary reasons. Hence, foodservice…

Sales of rice, pasta, and noodles benefit from such products being affordable staples, especially during a time of economic uncertainty, when consumers are cooking at home regularly. In particular, rice is seeing the highest growth as rice continues…

Although it was not as marked as some categories in Thai packaged food, processed fruit and vegetables saw a small spike in demand in 2020, in turn boosting this category’s packaging unit volumes. With consumers preparing more meals at home due to…

Inflationary pressures continue in 2023, although to a lesser extent than seen in 2022. Within this context, various players decided to increase their prices in order to protect their margins from their own higher costs – especially so in drinking…

Cooking ingredients and meals is showing an overall positive performance in 2023, in both value and volume terms, and in both retail and foodservice. Whilst consumers remain somewhat price-sensitive and continue to seek value for money, we are also…

Barbecue sauces are popular in Thailand due to their ability to infuse smoky, sweet and spicy flavours into grilled and roasted dishes, complementing the country’s rich culinary traditions. These sauces often feature a harmonious blend of local…

Consumers’ return to busy, on-the-go lifestyles post-pandemic is bolstering sales of grab-and-go consumption. This is also benefitting yoghurt, which also enjoys a healthy image – especially single-serving, grab-and-go sales from convenience stores…

Processed meat, seafood, and alternatives to meat benefits from lower prices compared to its fresh variants. Additionally, due to inflationary pressures overall and the cost-of-living crisis, many consumers prefer to cook at home instead of dining…

Sales of sweet biscuits, snack bars and fruit snacks are being boosted by the post-pandemic landscape in 2023, with consumers returning to their out-of-home, on-the-go lifestyles, alongside the revival of tourism. Tourism is a strong factor here, as…

With many consumers spending more time at home due to the pandemic, the home cooking trend was bolstered in 2020. This led to a decline in ready meals packaging volumes in 2019-2020 as more people cooked from scratch. In 2021, the home cooking trend…

The impact of the COVID-19 pandemic on the consumption of sauces, dressings and condiments in Thailand was minimal, as many of these products are used in small quantities in cooking and to accompany meals, and because they can therefore be used for a…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.