The Hershey Co in Snacks

October 2023

The Hershey Co remains one of leading confectionery players with number one brands in categories like countlines, seasonal chocolate and power mints. The company is looking to continue its expansion into savoury snacks, seen recently in the announcement that it was buying two popcorn plants, as well as developing its line-up of BFY and other H&W products, including the recent launch of plant-based innovations under the iconic Reese’s and Hershey’s brands.

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This report comes in PPT.


Euromonitor International's report on Hershey Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of Hershey Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hershey Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Hershey Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Snacks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
The Hershey Co´s global footprint
Chocolate confectionery and the US continue to feature heavily in Hershey’s sales
Market momentum and market share gains fuelling growth at Hershey
Chocolate confectionery in the US will dominate Hershey’s new sales
No changes expected among the top 10 players in the coming years
ONE brand driving Hershey’s expansion in snack bars
Hershey offering “permissible snacking” with BFY, organic and plant-based products
All top 10 players recording increasing sales over 2020-2023
Hershey’s main overlap is with fellow US chocolate confectionery giant Mars Inc
Hershey’s key categories and markets
Hershey’s key brands
Focus on digital growth important, but store-based sales continue to dominate
Hershey looking for 100% cocoa sourcing visibility by 2025
North America dominates, but Hershey could make global plays
Chocolate confectionery dominates its sales in all of Hershey’s top 10 country markets
Countlines lead in the US and the UK, but other products key elsewhere
Hershey has a wide category sales spread in US sugar confectionery
Hershey introduces plant-based varieties in its Reese’s and Hershey’s lines
North America dominates Hershey’s growing savoury snacks business
There are no savoury snacks sales outside North America for Hershey
Hershey acts to further expand its savoury snacks operations
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

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