The Procter & Gamble Co, The in Home Care

July 2023

Procter & Gamble remains the global leader in home care, where much of the growth is stemming from the continued expansion of the laundry care category. Its high brand recognition, coupled with multiple advantageous brand positions, is expected to be a key factor in continued future growth for the company, while an increased focus on emerging product formats and ESG efforts are supporting growth drivers.

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This report comes in PPT.


Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Procter & Gamble’s global footprint
Company overview
Growth decomposition
Changes in cleaning habits an opportunity for growth
Exposure to growth
Projected rankings
Growth strategy through “superiority”
Growth strategy through “superiority” (continued)
Relative performance
Competitor overlap
Key categories and markets
Key brands
ESG increasing in importance
Laundry care sales by region
Top countries by category
Projected laundry care sales
New packaging with multiple benefits
P&G placing sustainability at the forefront: A reprise for cold water washing strategy
Tide followed suit in the US with a clear cold wash message
Dishwashing sales by region
Top markets by category
“Do it every night”
Projected dishwashing sales
Surface care sales by region
Top countries by category
Projected surface care sales
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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