Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…
Cigarettes only managed sub-decimal growth in volume terms in Kenya in 2023, while value is better supported by price hikes. One key reason for the low volume performance is because the tobacco industry in Kenya faces significant challenges stemming…
Sales in cigars, cigarillos, and smoking tobacco in Kenya managed to achieve small positive volume sales in 2023. This is attributed to similar sales in both cigars and cigarillos, while smoking tobacco is not significant enough to be covered by…
The tobacco industry in Kenya in 2023 continued to face significant challenges from illicit trade and regulatory uncertainties. This is impacting major players such as Mastermind Tobacco (K) Ltd and British American Tobacco Kenya Ltd, leading to…