Tobacco

In 2023, tobacco continued to record a positive performance in Vietnam despite the fact that the country experienced challenging economic conditions and considerable inflationary pressure. Many Vietnamese consumers maintained their habit of smoking…

Tobacco in the Philippines saw overall growth fall in both volume and current value terms in 2023, driven in large part the persistent downfall of cigarettes, which continued to decline while cigars and cigarillos enjoyed stable demand within a niche…

The tobacco industry in Thailand registered a stagnant performance in 2023, in both volume and current value terms. At the same time, the number of smokers in the population fell for the second consecutive year, having risen during the pandemic. This…

Smokeless tobacco, e-vapour products and heated tobacco in the Philippines benefited from regulatory efforts in 2023. Thanks to the proliferation of legislation that oversees production and sale of vapour products, e-vapour products and heated…

In 2023, cigars witnessed slower growth in total volume sales in Vietnam than in the previous year. The market has become more mature, with the target consumer group of cigars being limited mostly to affluent consumers. Despite the deceleration in…

In 2023 in the Philippines, cigars, cigarillos and smoking tobacco was spared the hindrances that beset cigarettes, benefitting from its products’ positioning as niche and appealing to a loyal consumer audience. Cigars Local consumers who gravitate…

The market for cigars , cigarillos and smoking tobacco in Thailand experienced healthy growth in current value terms throughout 2023, with all three segments seeing a significant increase in sales. In the case of cigars and cigarillos, this was due…

In 2023, cigarettes continued to record positive total volume growth in Vietnam despite the economy encountering difficulties during the year. Smoking has become deeply ingrained in the daily routines and habits of many people in Vietnam. Even in the…

Cigarette sales in the Philippines continued to see deep declines in both volume and current value terms in 2023, in a trend that is accelerating in 2024 as manufacturers struggle to generate domestic demand through retail. Beyond the inflationary…

The market for cigarettes in Thailand exhibited a decline in volume terms in 2023, albeit at a slower rate than in 2022. Besides the impact of ongoing economic uncertainty, performance continued to be negatively affected by the impact of excise tax…

In 2023, overall retail current value sales of tobacco in South Korea showed a positive growth rate compared with the previous year, yet the growth rate was minimal, resulting in no significant difference in actual sales compared with 2022.

Tobacco in Singapore saw a retail volume decline in 2023, although current value sales increased. Retail volume sales of cigarettes continued to decrease, with mid-priced cigarettes suffering the most significant fall in sales. Meanwhile, the economy…

In 2023, heated tobacco products in South Korea maintained double-digit retail volume and current value growth. The competition for the top spots in heated tobacco is intensifying. KT&G, Philip Morris Korea, and Rothmans Far East (BAT) are all…

Smokeless tobacco, e-vapour products, and heated tobacco are banned in Singapore. Under the Control of Sale of Tobacco Products in Singapore, the sale, usage, and promotion of tobacco alternative products such as e-vapour products and heated tobacco…

Cigars and cigarillos in South Korea has shown significant increases in retail volume sales for four consecutive years, with double-digit growth seen in 2023. One of the main drivers behind the growth in consumption of cigars and cigarillos is a…

Cigars and cigarillos in Singapore saw a retail volume decline in 2023. However, this followed a huge spike in sales in 2022. The dynamic volume growth in 2022 was due to increased footfall to Singapore’s casinos, due to heightened restrictions in…

Retail volume and current value sales of cigarettes declined in 2023, maintaining the trend seen in 2022. Nevertheless, cigarettes still constitute a large proportion of sales in the overall tobacco industry. Whilst cigarettes experienced a negative…

Tobacco in Singapore saw a retail volume decline in 2023, although current value sales increased. Retail volume sales of cigarettes continued to decrease, with mid-priced cigarettes suffering the most significant fall in sales. Meanwhile, the economy…

Sales of tobacco in Japan remained fairy stable in retail current value terms in 2023. The Japanese government reclassified COVID-19 in May 2023, moving it from a level two to level five infectious disease. The new level is the same class as seasonal…

Tobacco in China saw a fairly stable performance in 2023, with volume sales increasing marginally across all categories except e-vapour products. Cigarettes continued to see slow increases in both retail volume and current value sales, driven by…

In 2023, e-vapour products in China witnessed an exceptional decline in retail current value sales, marking the lowest level of sales since 2014. This was due to the enforcement of “requirements of the Measures for the Administration of E-cigarettes”…

Heated tobacco in Japan continued to see double-digit growth in retail volume terms in 2023. Heated tobacco is regarded by consumers as a relatively lower harm option compared with cigarettes, and the weaker smell of these products compared with…

Following an exceptional decline in 2022, which saw volume sales fall by half from 2021, cigarillos saw another significant drop in sales in 2023. Compared with 2020, which was the peak of volume sales, sales in 2023 were close to a quarter.

Compared with cigarettes, cigars is still a niche category in China, with a relatively low penetration rate. This is primarily because the compact and convenient nature of cigarettes aligns better with consumers’ busy lifestyles and work rhythms.…

Cigarettes in Japan continued to decline in retail volume terms in 2023, marking the 11th consecutive year of decline. Cigarettes is still the largest tobacco category in Japan, accounting for over half of value sales; however, the decreasing…

In 2023, retail volume sales of cigarettes in China maintained negligible growth. Cigarettes in China is strictly regulated by The State Tobacco Monopoly Administration (STMA). In recent years, cigarette production remained relatively stable. With…

In 2023, cigarette consumption in Cambodia has seen a gradual decline. This trend is driven by several factors such as a notable increase in e-cigarette use, particularly among younger consumers, the recent implementation of a VAT on cigarettes, and…

In 2023, the inflation rate in Bangladesh is very high, causing a significant increase in essential commodity prices over the past year. Despite this, tobacco sales have improved, primarily due to the widespread availability of single-stick sales,…

Overall, it was a positive picture for tobacco in Azerbaijan in 2023, with only marginal volume decline.

Overall, it was a positive picture for smokeless tobacco, e-vapour products and heated tobacco in Azerbaijan in 2023. In terms of e-vaping products, closed system single use registered significant value and volume growth, with Chinese brands…

Overall, cigars, cigarillos and smoking tobacco registered healthy volume growth in 2023 in Azerbaijan. That being said, in terms of cigars, value sales were still low, Cigars appeal to a niche consumer base and are considered expensive by the…

There was some volume growth of cigarettes in Azerbaijan in 2023. While the government has imposed policies to reduced prevalence, including increasing excise taxes, banning advertising and imposing restriction on smoking in public places, smoking…

While cigarettes were recording a second year of positive growth in 2022, boosted by further normalisation post-pandemic, enabling a fuller return of mobility, inbound tourists and social lives, there was a mixed picture in the newer alternatives to…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

The Indian government took measures to prohibit direct and indirect advertising of tobacco products, including smokeless tobacco, following its ratification of the World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC) and the…

Manufacturers express deep dissatisfaction with the current taxation of cigars and cigarillos, which equates them to cigarettes. Manufacturers argue that these products are considered luxuries and are less addictive, with most consumers not inhaling…

With mobility returning to pre-COVID levels, the frequency of consumption occasions has increased. This has led to the fastest volume growth in a decade, primarily driven by India's sizable population of working individuals. As of 2022, according to…

Tobacco in Pakistan has a mixed layout. The province of Khyber Pakhtunkhwa is the major grower of tobacco crops, while Pakistan Tobacco Co Ltd and Philip Morris (Pakistan) Ltd hold the majority stake in the industry, due to their dominance of…

The market for reduced risk products (RRPs), including e-cigarettes, heat-not-burn tobacco products (heated tobacco products) and vaping products was populated with imports at the end of the review period. With the rise in import taxes, the category…

Considered a luxury and leisure item, cigars are smoked by customers who are affluent, and the category is niche in Pakistan. Moreover, retail volume sales of cigarillos, pipe tobacco and fine cut tobacco remained negligible in 2022. Although, the…

Retail volume sales of cigarettes decreased in 2022. In general, demand dropped due to higher taxes, as well as customer migration amongst traditional smokers, to other products, but also cheaper cigarettes brands. Meanwhile, many young consumers of…

Cigarettes still dominate the tobacco category in Uzbekistan, with 2022 achieving a more positive trend in retail volume sales compared to the previous year. This was fuelled by organic population growth, with the number of adults of legal smoking…

In January 2023, the Legislative Yuan passed the third reading of the most anticipated amendment of the Tobacco Hazard Prevention Act. The amendment includes raising the smoking age to 20 years of age, increasing the proportion of warning pictures…

E-vapour products made a strong rebound in 2022 following the negative impact of the COVID-19 pandemic. Supply issues were common in 2020 leading to shortages and, consequently, price rises. This led to consumers searching for cheaper options.…

Cigars and cigarillos are considered niche products in Uzbekistan as they are not as widely consumed as regular cigarettes. They are typically sought out by those seeking luxurious and prestigious items, with many purchased as gifts or for special…

Cigars and cigarillos have achieved steady growth as consumers increasingly choose to consume more sophisticated products. While cigarillos face lower taxes than cigarettes, they are the same price as cigarettes making them an attractive option to…

Following a period of decline, retail volume sales of cigarettes showed a more positive trend in 2022. This was supported in part by a rise in the Uzbek population as well as a rise in immigrants from Russia. The war in Ukraine led to the…

The Taiwanese authorities continue to be active in discouraging the usage of tobacco products via both health campaigns and enforceable restrictions that limit consumers’ smoking occasions. Moreover, under new laws the legal smoking age will be…