Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Tobacco in Pakistan has a mixed layout. The province of Khyber Pakhtunkhwa is the major grower of tobacco crops, while Pakistan Tobacco Co Ltd and Philip Morris (Pakistan) Ltd hold the majority stake in the industry, due to their dominance of…
The market for reduced risk products (RRPs), including e-cigarettes, heat-not-burn tobacco products (heated tobacco products) and vaping products was populated with imports at the end of the review period. With the rise in import taxes, the category…
Considered a luxury and leisure item, cigars are smoked by customers who are affluent, and the category is niche in Pakistan. Moreover, retail volume sales of cigarillos, pipe tobacco and fine cut tobacco remained negligible in 2022. Although, the…
Retail volume sales of cigarettes decreased in 2022. In general, demand dropped due to higher taxes, as well as customer migration amongst traditional smokers, to other products, but also cheaper cigarettes brands. Meanwhile, many young consumers of…