Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
The dynamic value growth seen in 2022 was almost exclusively due to the strong performance of heated tobacco. Heated tobacco is locally produced in Romania and is widely distributed through small local grocers, which are a popular channel for buying…
Heated tobacco and tobacco heating devices performed strongly in 2022, with both categories recording double-digit growth in volume and current value terms. This was partly because sales were emerging from a relatively low base, as these product…
The heated tobacco category is experiencing dynamic value growth as smokers are attracted by the promise of lower health risks compared to traditional cigarettes. It holds strong appeal among younger generations of legal smoking age, who are drawn to…
Cigars and cigarillos registered significant volume decline in 2022. With cigars and cigarillos being more expensive than cigarettes, smokers opted for cigarettes instead, due to high inflation. In addition, with pandemic restrictions being…
While volume sales fell for cigarettes in 2022, it was a different story for cigars and cigarillos. Several factors led to a healthy volume increase. Firstly, with pandemic restrictions completely removed, and people socialising again, this boosted…