Tobacco

Volume sales increased significantly in 2022, in spite of high inflation stemming from the energy crisis caused by the war in Ukraine. Part of the reason for the increased consumption of cigarettes was high stress levels, due to the uncertain…

Cigars, cigarillos and smoking tobacco continued to achieve very strong volume growth rates in 2022. Cigars achieved the fastest growth, driven by the growing demand amongst younger adult consumers who often consume these products to showcase…

Fine cut tobacco is gaining popularity in 2022, especially among younger consumers who are attracted by its lower unit price compared to cigarettes. With inflation rates spiking in 2022, the rising cost of living in Poland has prompted some smokers…

New products stimulated category growth during the pandemic, when more time spent at home and a change in lifestyles saw more Romanians turn to cigars and cigarillos. These tobacco products are perceived as an exotic alternative and have been used by…

While volume sales fell for cigarettes in 2022, it was a different story for cigars and cigarillos. Several factors led to a healthy volume increase. Firstly, with pandemic restrictions completely removed, and people socialising again, this boosted…

Cigars and cigarillos registered significant volume decline in 2022. With cigars and cigarillos being more expensive than cigarettes, smokers opted for cigarettes instead, due to high inflation. In addition, with pandemic restrictions being…

Heated tobacco was the fastest growing tobacco product in Slovenia in 2022, with volume sales increasing significantly. Consumers see it as a compromise between smoking and adapting a habit that is less harmful for their health. While promotion of…

For e-vapour products, there was a significant increase in constant value sales. In particular, closed single-use vaping systems registered growth, though from a low base. Since the main consumers of e-vapour products are young, they have limited…

The dynamic value growth seen in 2022 was almost exclusively due to the strong performance of heated tobacco. Heated tobacco is locally produced in Romania and is widely distributed through small local grocers, which are a popular channel for buying…

Heated tobacco and tobacco heating devices performed strongly in 2022, with both categories recording double-digit growth in volume and current value terms. This was partly because sales were emerging from a relatively low base, as these product…

The heated tobacco category is experiencing dynamic value growth as smokers are attracted by the promise of lower health risks compared to traditional cigarettes. It holds strong appeal among younger generations of legal smoking age, who are drawn to…

Smoking prevalence continued to decline in North Macedonia in 2022 under the influence of the health and wellness trends, as fewer people are starting to smoke, especially amongst younger generations. This trend negatively impacted sales of…

Despite the declining prevalence of smoking in Poland, the cigarettes category performed exceptionally well in 2022, exceeding industry expectations. Several factors contributed to this upward trend, including declining sales of illicit cigarettes,…

Cigarettes remain the most common choice of tobacco for the majority of smokers in 2022 and was the main driver of tobacco overall, despite the unit price increase. Widespread distribution across all retail channels in Romania supports the…

Overall, the picture was negative for tobacco in 2022, with constant value sales falling, and this was largely driven by a drop in volume sales of cigarettes. Twice yearly tax hikes on cigarettes, which are scheduled to continue until 2025, are…

Overall, the picture was positive for tobacco in 2022, largely driven by a growth in volume sales of cigarettes. This was in spite of high inflation stemming from the energy crisis caused by the war in Ukraine. Part of the reason for the increased…

In 2022, the cigarettes category saw the continuation of the trend seen throughout the review period and registered a decline in volume sales. This trend is due to the rise in consumer health consciousness and the fall in the number of smokers. It…

Cigarettes recorded a strong unit volume decline in 2022, losing around a fifth of their sales in this year. However, given the backdrop in the country during 2022, cigarettes could actually be said to have showed a slightly better performance than…

Cigars showed the fastest volume growth in the cigars, cigarillos and smoking tobacco category in 2022. This growth is explained by the development of cigar smoking culture in Estonia, which is now home to cigar clubs and competitions. For example,…

Cigars, cigarillos and smoking tobacco all recorded major sales declines in unit volume terms in 2022, hit by a marked reduction in the assortment that was available as well as frequent out-of-stock situations, which were related to economic, import…