Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Despite the declining prevalence of smoking in Poland, the cigarettes category performed exceptionally well in 2022, exceeding industry expectations. Several factors contributed to this upward trend, including declining sales of illicit cigarettes,…
The heated tobacco category is experiencing dynamic value growth as smokers are attracted by the promise of lower health risks compared to traditional cigarettes. It holds strong appeal among younger generations of legal smoking age, who are drawn to…
Fine cut tobacco is gaining popularity in 2022, especially among younger consumers who are attracted by its lower unit price compared to cigarettes. With inflation rates spiking in 2022, the rising cost of living in Poland has prompted some smokers…
Although smoking prevalence among the local population continued to decline in 2022, retail sales of cigarettes continued to rise in value and volume terms. The ongoing decline of illicit cigarettes has boosted retail volume sales in Poland, with…