Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
After a strong recovery in economic activity during 2021 with GDP growth of more than 7%, the performance of Morocco’s economy stood at 1.3% in 2022 due to an unfavourable economic situation, especially for the agricultural sector, which was strongly…
Since the introduction of its heated tobacco device Iqos in November 2021, Philip Morris has continued to invest in opening its own stores in large cities in Morocco where Iqos retails at MAD750, while HEETS heated tobacco sticks are sold in…
Sales of cigars, cigarillos and smoking tobacco rebound in 2022 due to the reopening of cafés and bars, and the surge in tourism. These products are mainly consumed in on-trade outlets, which account for more than 80% of total cigars and smoking…
After an increase in the Internal Consumption Tax (TIC) on tobacco in January 2021, there was a rise in April 2021 and further increase in January 2023, building on the increase from 2020. This had a particularly pronounced effect on volume sales of…