Tobacco

While tobacco in Nigeria showed an improved performance in current value growth terms in 2022, this was mainly due to unit price hikes resulting from tax increases and inflationary pressures fuelled by the global recovery from the pandemic, the…

Overall demand for smokeless tobacco, e-vapour and heated tobacco products declined in Nigeria in 2022. The downturn was mainly explained by rapidly rising prices and the erosion of purchasing power among consumers as inflation soared due to the…

Retail volume sales of cigars, cigarillos and smoking tobacco declined sharply in 2022. As with cigarettes, demand was depressed by steep price hikes resulting from tax increases and a spike in inflation caused by the depreciation of the naira, the…

Retail volume sales of cigarettes in Nigeria declined marginally in 2022. This was mainly because steep increases in unit prices gave many smokers a greater incentive to quit or cut down, particularly as high inflation eroded purchasing power and…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…