Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
In 2022, disposable vapes and nicotine pouches were the two stand out products in the smokeless category. The migration from the Swedish-style snus to nicotine pouches continued in 2022. Snus is already a well-known product in Sweden and a popular…
Tabaqueira has made a significant investment in heated tobacco with positive effect to the overall category. Since the launch of HEETS, new consumers have started using heated tobacco in Portugal, bolstering overall sales. With more favourable…
Nicotine pouches continued to exhibit the most dynamic growth within the smokeless tobacco category. However, compared to 2021, the growth rate slightly slowed down, attributed to the increased cross-border trade with Sweden, which almost reached…
Following several years of volume decline, cigar and cigarillos saw a very marginal increase in retail volume sales in 2022. Border trade is typical in tobacco products within the Nordic region, and the return of Norwegian buyers in Sweden supported…
The increase in tobacco taxes in 2022, combined with inflation-fuelled price rises, led to double-digit current value growth in cigarillos. However, with lower prices compared to cigarettes, cigarillos have become a more popular option for consumers…
Resuming cross-border trade in Sweden led to a decline in domestic sales of tobacco products in Norway in 2022, following a spike in sales during the COVID-19 years of 2020-2021. Norwegians have a preference for purchasing tobacco products in Sweden…
In line with most tobacco manufacturers in Greece, players in the category de-invested from traditional tobacco products and shifted their focus to new generation options, namely e-vapour products and heated tobacco. These new generation products are…
Sweden’s smoking population is extremely low by European and indeed global standards, with numbers continuing to decline in 2022 as consumers transition away from cigarettes. This translated into another year of decline for cigarettes, at least in…
Although smoking prevalence continued to decline in Portugal, despite the gradual shift to non-combustible products, retail volume and current value sales increased in 2022. The recovery of tourism in the aftermath of the pandemic supported a rebound…
In 2022, the retail volume sales of cigarettes experienced a decline in Norway as a result of the reopening of borders and the resumption of cross-border trade, particularly with Sweden. The popularity of tobacco products in cross-border trade and…