Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
The increase in tobacco taxes in 2022, combined with inflation-fuelled price rises, led to double-digit current value growth in cigarillos. However, with lower prices compared to cigarettes, cigarillos have become a more popular option for consumers…
Following several years of volume decline, cigar and cigarillos saw a very marginal increase in retail volume sales in 2022. Border trade is typical in tobacco products within the Nordic region, and the return of Norwegian buyers in Sweden supported…
New generation tobacco products, e-vapour and heated tobacco (nicotine pouches were not available in Greece), remained under the spotlight of development and key growth drivers for tobacco, both in terms of retail value and volume sales. They…
In 2022, disposable vapes and nicotine pouches were the two stand out products in the smokeless category. The migration from the Swedish-style snus to nicotine pouches continued in 2022. Snus is already a well-known product in Sweden and a popular…
Tabaqueira has made a significant investment in heated tobacco with positive effect to the overall category. Since the launch of HEETS, new consumers have started using heated tobacco in Portugal, bolstering overall sales. With more favourable…
Nicotine pouches continued to exhibit the most dynamic growth within the smokeless tobacco category. However, compared to 2021, the growth rate slightly slowed down, attributed to the increased cross-border trade with Sweden, which almost reached…
New generation tobacco products, namely e-vapour products and heated tobacco, are under the spotlight in terms of developments and driving sales growth for tobacco products in Greece. Within vapour products, the key development was the introduction…
In 2022, cigarette sales in Norway experienced a decline, following the expected trend. The country had witnessed significant growth in cigarette volume sales during the pandemic, primarily due to reduced cross-border trade with Sweden. However, as…
Tobacco retail value sales continued to rise in 2022, boosted by the recovery of the Portuguese tourism industry and continuous investment by industry players in alternative products made from non-combustible materials, namely heated tobacco.…
Smoking prevalence in Sweden continued to decline in 2022 reaching just 6% nationwide. Indeed, low smoking prevalence has been a topical debate for some years now. Nevertheless, more Swedes continue to give up the smoking habit while new generations…