Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…
The recovery in travel modes sales is proving a gradual one, given the size of the losses seen in 2020, when the pandemic decimated the travel and tourism industry with its lockdowns, border closures and general restrictions on mobility. While there…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…
Kenya Airways (KQ) has extended its partnership with Kenya Open Golf Limited (KOGL) for an additional two years, reaffirming its role as the Official Airline Partner of the Magical Kenya Open. This collaboration aims to boost tourism in the country,…
The war in Ukraine has had a detrimental impact on the travel industry in Kenya, including the booking sector. The conflict has resulted in an overall increase in travel costs, making it more expensive for individuals to explore various destinations…
Hoteliers are optimistic about 2023 as they anticipate a notable surge in demand for hotel accommodations. The COVID-19 pandemic prompted a shift in travellers’ preferences, leading them to reconsider their travel choices and explore new…
In 2023, Kenya's tourism industry is poised to experience a resurgence with the reopening of China to international travel. This presents a promising opportunity for growth, as Chinese visitors have the potential to significantly contribute to the…
In 2023, Kenya's travel landscape is undergoing transformative trends that hold significant promise for its tourism industry. The relaxation of China's travel ban marks a crucial turning point, instilling renewed optimism in Kenya's tourism sector.…
The number of people travelling by air continued to grow in 2023, with volumes exceeding pre-pandemic levels. Local airlines responded to the increase in demand by reopening routes that had been closed during the pandemic, as well as adding new…