Travel

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Fear of Coronavirus (COVID-19) played little or no role in 2023 and tourism flows, inbound and outbound, are set to reach close to their pre-pandemic level of 2019. In addition, domestic tourism flow is projected to exceed the 2019 pre-pandemic…

Tourism flows to from and within Austria in 2023 continued to evolve strongly towards pre-pandemic levels, as most of the fears around travel and social distancing inherited during the Coronavirus (COVID-19) period dissipated. In the aftermath of the…

The demand for lodging continued to increase in 2023. Hotel room nights are set to be only slightly below the 2019 pre-pandemic level at the end of the review period, while inflationary pressure on prices saw current value sales exceed the 2019…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

In 2022, Austrian consumers were still very uncertain as a result of the Coronavirus (COVID-19) pandemic. They tended to err on the side of caution, booking complete travel packages via travel agencies. Otherwise, they preferred to book hotels…

Sharp price increases for a second year in a row failed to significantly dampen the strong demand for travel, and passenger numbers recovered strongly to move towards the 2019 pre-pandemic level. In 2022, sharp increases in fuel and energy prices,…

After the severe difficulties and challenges faced in the wake of the Coronavirus (COVID-19) outbreak in 2020, optimism in the industry and the joy of experiencing holidays again from the consumers’ side have driven travel in Germany in 2022-2023.…

Following the first year of volume growth in inbound arrivals in 2022, after a Coronavirus (COVID-19) pandemic that almost paralysed the travel industry worldwide, 2023 has seen further upward development in the number of international tourists in…

Sustainable designs and eco-friendly practices have become increasingly important in the construction of new hotels. Germany, known for a commitment to environmental sustainability, has embraced “green” building practice in hospitality. Many new…

The second half of 2022 brought economic uncertainty to what had started as an optimistic year in travel and tourism. Nevertheless, travel remained a priority that consumers wanted to spend on, especially after saving up during the two years of…

After over two years of Coronavirus (COVID-19) restrictions preventing holiday-goers from flying to destinations, there were strong opportunities from 2022 to make up for lost time. However, 2022 brought other challenges to the industry, mainly…

In 2023, travel in Turkey is projected to register strong growth in terms of number of visitors and value sales. The waning of the Coronavirus (COVID-19) pandemic continues to have a positive effect on tourism. Inbound tourism flows are registering…

In 2023, domestic, inbound and outbound tourism flows are projected to see strong, if slower than in 2022, growth, both in terms of number of trips and value (constant 2023 prices) sales, as the effects of Coronavirus (COVID-19) continue to wane. In…

In 2023, Turkey continues to see the opening of new hotels, in line with accelerating tourism flows in the country. The luxury format is expected to register the highest number of new hotel outlets, due to investments from both existing and new…

Online and offline booking value (constant 2023 prices) sales exceeded their 2019 pre-Coronavirus (COVID-19) levels in 2022, in spite of the disruption caused by the war in Ukraine. Further very strong, if slower than in 2022, increments are…

With the waning effects of Coronavirus (COVID-19), airlines is set to perform well in 2023. Having easily exceeded 2019 pre-pandemic value (constant 2023 prices) sales in 2022, dynamic, if slower, growth is expected over the final year of the review…

The COVID-19 pandemic had a profound impact on travel patterns in Sweden, with domestic tourism surging as the country faced travel restrictions and remaining strong even as its borders reopened. With all travel restrictions abolished in 2022, travel…

Inbound travel to Sweden has made a swift recovery in 2023, with the number of trips expected to return to pre-pandemic levels. The volume of trips made by foreign tourists was very modest in 2023, following the dynamic increases seen in 2022. All…

Sweden's lodging (destination) category experienced a significant boom in 2022, as domestic and inbound travel surged following the lifting of COVID-19 restrictions. Overnight stays and expenditure on lodgings has surpassed pre-pandemic levels,…

Despite the economic uncertainties in 2023, pent-up travel demand from the COVID-19 pandemic is driving bookings in Sweden. With both outbound and domestic travel on the rise, driven by elevated costs owing to general inflation, booking value…

In 2023, airlines in Sweden continue to see a rebound in passengers, as consumers place a higher importance on travel. Despite the relatively difficult economic climate, the volume of arrivals by air returned to pre-pandemic levels. However, air…

The tourism industry in Switzerland was strongly affected by the COVID-19 crisis over the 2020-2022 period. In 2023, the behaviour of travellers is expected to return to normal to a large extent. 2023 started with a positive winter season. Despite…

Inbound tourism is set to increase strongly in 2023, benefiting most from the rebound in the number of visitors from Asia Pacific. Numerous visitors from China, Japan, South Korea and India are expected to arrive again during the year. China dropped…

Lodging has continued to show total value growth in 2023. The COVID-19 crisis and related travel restrictions had a significant impact on the tourism industry worldwide, including Switzerland. As travel restrictions have been eased and international…

The rising cost of living has hardly had any impact on Swiss consumers’ spending plans for their holidays in 2023. According to a report from leading travel intermediaries, demand for travel is rising steadily. Both online sales and customer advice…

The airline industry in Switzerland has experienced a notable period of growth in 2023. Airlines have witnessed a significant increase in the number of passengers throughout the year, both internationally and domestically. The high booking inflow…

Two groups are contributing the most to growth of inbound travel to the UK in 2023. Visitors from the US continue to rise strongly in numbers in 2023, following considerable traffic the previous year. While they were early to take advantage of the…

In 2023, the number of leisure outbound trips is projected to exceed the 2019 pre-Coronavirus (COVID-19) level. Fuelled by still high pent-up demand, there have been high numbers of bookings for May and summer holidays, with land, rail and air travel…

The tourism industry was one of the most affected industries by the COVID-19 pandemic in Portugal. The successive confinements, prohibitions and global restrictions led to the closure of hotels, the suspension of flights and cruise lines. While the…

The travel landscape in Norway was significantly reshaped by the COVID-19 pandemic, resulting in a notable increase in domestic tourism during 2021 and 2022, while international travel encountered difficulties. While 2021 levels remained below…

2023 marks the first full year without any travel restrictions, enabling a clear picture of the post-pandemic travel landscape. Nevertheless, the impact of the pandemic on inbound arrival numbers to the UK still lingers. Arrivals from China remain…

Coronavirus (COVID-19) is no longer of significant influence on outbound travel from the Netherlands in 2023. The COVID-19 virus was declared endemic in February 2023, with most of the pandemic measures already lifted in the Netherlands in early…

Inbound tourism is set to surpass 2019 values during 2023, decelerating afterwards, in a context of dissipation of the effects of delayed demand during the pandemic. Cultural activities, visits to monuments and museums and overall experiences are…

There was a solid increase in Norwegian tourism in 2022 and 2023, as overnight stays at hotels and various lodging facilities surged. This rebound brought figures on par with 2019, the pre-pandemic year. However, it was also thanks to domestic…

In 2023, the growth of hotels is being driven by a diverse range of segments. Mid-market hotels and unrated hotels have experienced a surge in demand as consumers seek more affordable accommodation options amid the cost-of-living crisis. Mid-market…

The rebound in the number of outlets alongside improving inbound tourism flows are expected to boost lodging’s performance over 2023. There is set to be a further increase in the number of outlets across lodging over 2023, supported by newly-built…

Boosted by inflation, inbound tourism recovery, a strong domestic market and the rise of average daily rates, lodging saw value sales surpass pre-pandemic levels in 2022, with the positive trend maintained in 2023 with both value sales and bed nights…

Travel in Norway has seen a notable resurgence with the return of inbound tourists, marking a positive shift in the country's tourism landscape. Growth has been seen through short-term rental accommodations, which have transformed the way travellers…

Reflecting the recovery in travel and rising prices, booking continues to record strong growth in 2023. Intermediary sales are outperforming direct sales. The channel is benefiting from the continual recovery of leisure cruise and leisure packages.…

Current value sales of leisure packages are projected to see dynamic growth in 2023, following an exponential increment over 2022. As a result, leisure packages current value sales are expected to return very close to the 2019 pre-Coronavirus…

Although the cost of living is on an upward trend, with high levels of inflation and rising interest rates, local people continue to favour travel in 2023, taking advantage of savings amassed during the pandemic making travel affordable. While some…

The Norwegian tourism industry has faced unprecedented challenges due to the global pandemic. As a result, many businesses within the sector were forced to lay off employees as travel restrictions and lockdowns severely impacted tourism activities.…

The lifting of pandemic-related travel restrictions and all borders reopening in 2023 are contributing to an upsurge in passenger traffic, resulting in flight schedules gradually reverting to their pre-pandemic levels. With the desire to explore new…

The Dutch government increased the flight tax from EUR7.95 to EUR26.43 per passenger per outbound flight, starting on 1 January 2023. New climate and environmental regulations from the European Commission and the Dutch government will increase the…

Airlines were severely impacted by the pandemic as it forced companies to adapt their offer, restructure their costs and redefine routes. With the gradual reopening of economies and air corridors, airlines are growing although the number of…

Amid the challenges faced by the industry, there have been notable developments that indicate a shift towards recovery and growth. One notable aspect is the restart of benefits, such as frequent flyer programs established at airlines. This move…

Travel in Spain is seeing a return to pre-pandemic levels in Spain in 2023, with good weather over the Easter and May bank holidays boosting domestic tourism. Summer is also proving to be incredibly positive for inbound travel, as Spain has become a…

Travel in Italy is performing very well in 2023, with increasing travel flows both inbound and domestic. Domestic trips are seeing a particularly fast recovery with consumers looking to take holidays in closer proximity to their home with the…

2023 has marked a significant recovery of inbound arrivals to Ireland. Inbound arrivals are projected to reach 89% of pre-pandemic levels in terms of number of trips by the end of 2023. Visitors from mainland Europe and North America are driving the…