Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Travel transportation is under intense scrutiny for its role in the climate emergency, with good reason. The pandemic has, however, proven that transportation is critical in tackling the global health crisis through vaccine distribution, as well as…
Travel intermediaries bore the full brunt of the global travel shutdown caused by the pandemic, and it is likely to take at least five years for sales to return to pre-crisis levels. Global brands have responded by pivoting to domestic tourism,…
Global lodging sales surpassed pre-pandemic levels for the first time in 2023. Consumers’ eagerness for travel has driven a strong recovery across all global regions. The growth of luxury travel and short-term rentals will be an important factor in…
In-destination spending is benefiting from the recovery of tourism, with pent-up demand and revenge travel driving trips abroad and powering visitor spending. Shopping is receiving a boost from the return of Chinese travellers after the removal of…
The outlook for world duty-free looks rosy, as pent-up demand and the recent reopening of China are powering tourism recovery, despite the headwinds caused by the cost-of-living crisis. Duty-free players are diversifying their source markets,…
The Voice of the Industry: Travel Survey reveals that inflation is the hot topic that is impacting travel businesses, leading to costs being passed onto consumers. Investment in growing the brand and business, along with improving the customer…
One year on, travel and tourism are still struggling to recover, however, the Voice of the Industry Travel Survey shows signs of growing optimism amongst travel professionals, with digital health passports a key way to reopen safely. Big data,…
Euromonitor International’s Voice of Industry Survey – Travel showcases the unprecedented impact of Coronavirus on travel and tourism businesses, with high levels of pessimism. Focus areas for recovery include big data, analytics and AI to drive…
The briefing includes the comparative visual overview of Voice of the Industry: COVID-19 Surveys conducted in April, July, and October. This report captures a quarterly comparative analysis of the Coronavirus impact taken by businesses globally…
Although UnionPay is the largest card operator globally by card payment value, it is still far behind Visa and Mastercard outside China across all card segments. Besides commercial cards, its mobile app and QR, in which it has been expanding,…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
Buy now, pay later (BNPL) lending has rapidly become one of the more popular lending formats in recent years. Instalment billing is growing, with a variety of formats, players and industries. Payments players have been quick to jump on the bandwagon,…
The outlook for global travel and tourism in Q4 2023 was upbeat, as the speed of recovery to peak levels accelerated, pointing to a full return for international tourism spending in 2024. Nevertheless, despite this reversal of fortune for many…
The latest Travel Quarterly Statement reveals that travel and tourism continue to power on through their recovery. However, dark clouds are gathering as recession looms in advanced markets and growth slows in China. Yet the reopening of China’s…
The Travel Quarterly Statement for Q4 2021 reveals that the outlook for travel and tourism has been thrown off course by the new Omicron variant, representing the biggest threat to recovery, heightening uncertainty and causing a global economic…
The latest Travel Quarterly Statement for Q4 2020 shows the outlook for travel and tourism continues to be impacted negatively by the pandemic and global recession, with downgrades witnessed by the majority of destinations for inbound arrivals and…
Travel Quarterly Statement for Q2 2023 reveals that there has been an impressive rebound in tourism demand, but is now moderating as the cost of living crisis, with persistently high inflation, is taking its toll on consumers’ spending on…
The Travel Quarterly Statement for Q2 2022 shows a mixed picture for global travel and tourism. On the one hand, there is immense consumer demand as more travel restrictions ease, so much so that supply cannot match it due to challenges such as…
The Travel Quarterly Statement for Q2 2021 reveals that the outlook for travel and tourism continues to be thwarted by new variants and ongoing travel restrictions despite vaccinations continuing apace. Key to reopening safely are digital health…
The Travel Quarterly Statement for Q1 2022 reflects the fact that cautious optimism for recovery has been tempered by war in Ukraine, leading to a humanitarian crisis at the heart of Europe and a major slowdown in the global economy, acting as a drag…
The latest Travel Quarterly Statement for Q1 2021 shows that the outlook for travel and tourism continues to be challenging, as travel bans and restrictions remain, despite progress with vaccines. Most destinations witnessed a downgrade in forecast…
The recovery in travel modes sales is proving a gradual one, given the size of the losses seen in 2020, when the pandemic decimated the travel and tourism industry with its lockdowns, border closures and general restrictions on mobility. While there…
Travel restrictions imposed to try and limit the spread of Coronavirus (COVID-19) had a negative impact on the travel industry in 2020. Global travel came to a halt as countries closed their borders, while demand for domestic trips was severely…
The impact of Coronavirus (COVID-19) and the measures taken to contain its spread on travel and tourism have had an adverse effect on travel intermediaries. Positioned as a convenient one-stop location for busy modern consumers to book all aspects of…
Travel in Vietnam is being supported by the revival of tourism following the era of the pandemic when such activities and industries were curtailed. In 2023, Deputy Minister Hoang Dao Cuong signed Decision No. 405/QD-BVHTTDL, which issued the…
In 2023, travel in Turkey is projected to register strong growth in terms of number of visitors and value sales. The waning of the Coronavirus (COVID-19) pandemic continues to have a positive effect on tourism. Inbound tourism flows are registering…
In 2021 and 2022, pandemic-related travel restrictions controlled the travel industry’s performance, and the removal of these restrictions led to robust sales growth. China’s decision in January 2023 to remove all remaining restrictions on…
Two groups are contributing the most to growth of inbound travel to the UK in 2023. Visitors from the US continue to rise strongly in numbers in 2023, following considerable traffic the previous year. While they were early to take advantage of the…
In 2023, the United Arab Emirates has firmly established itself as a global travel hub, earning high rankings in international tourism competitiveness indexes. The remarkable growth of Emirati hotels has not only attracted millions of visitors, but…
The Filipino travel industry continued to recover in 2023, with the volume of inbound arrivals having recorded triple-digit growth over the previous year. This followed the easing of all remaining international travel restrictions, including COVID-19…
In 2023, the number of leisure outbound trips is projected to exceed the 2019 pre-Coronavirus (COVID-19) level. Fuelled by still high pent-up demand, there have been high numbers of bookings for May and summer holidays, with land, rail and air travel…
The metaverse is the next iteration of the internet, promising to be as disruptive to travel brands and destinations as online booking and the mobile web. Already brands are testing the waters, offering fun, immersive travel experiences and launching…
The absence of overhaul flights from Prague to destinations in the USA and Asia impacts the recovery of inbound tourism in 2023. As such, it is yet to reach pre-pandemic levels. Furthermore, many tourists from the USA are put off travel to Eastern…
As of 1 October 2022, Thailand fully lifted all pandemic-related border requirements. To enter the country, international travellers no longer needed to show proof of vaccination, or a negative COVID-19 test. This resulted in a strong recovery for…
The travel industry in Taiwan continued on its road to recovery in 2023, with the volume of inbound arrivals having recorded high triple-digit growth over the previous year. Following the lifting of all COVID-19-related entry restrictions in October…
The tourism industry in Switzerland was strongly affected by the COVID-19 crisis over the 2020-2022 period. In 2023, the behaviour of travellers is expected to return to normal to a large extent. 2023 started with a positive winter season. Despite…
The COVID-19 pandemic had a profound impact on travel patterns in Sweden, with domestic tourism surging as the country faced travel restrictions and remaining strong even as its borders reopened. With all travel restrictions abolished in 2022, travel…
Travel in Spain is seeing a return to pre-pandemic levels in Spain in 2023, with good weather over the Easter and May bank holidays boosting domestic tourism. Summer is also proving to be incredibly positive for inbound travel, as Spain has become a…
In 2022, the gradual removal of pandemic-related restrictions in South Korea led to a significant surge in outbound travel demand. This trend continues in 2023. Outbound travellers in both 2022 and 2023 have also been spending considerable sums of…
Travel and tourism in South Africa has faced persistent challenges due to rising input costs, particularly related to supplying quality water to clients and dealing with frequent power outages. Water supply and water quality challenges have been…
The cost of living crisis has not hindered the Slovakian’s appetite for travel in 2023. The number of outbound departures is enjoying steady growth, although travellers prefer low cost destinations such as Bulgaria, Turkey and Greece over more…
Singapore continues to recover strongly in 2023. While the travel and tourism industry in Asia Pacific experienced a slow recovery during the early stages of reopening, Singapore has managed to stay ahead. However, the primary inbound source markets,…
Travel in Saudi Arabia is performing exceptionally well in 2023, having ranked first among all of the other Arab nations in terms of highest inbound visitors in 2022. Saudi Arabia has also experienced an incredible recovery in the number of airlines…
The dynamic performances recorded across all categories of travel and tourism in Romania during 2023 represented the continuation of the strong recovery that began in 2021 and developed over the course of 2022. This was mainly result of the…
The tourism industry was one of the most affected industries by the COVID-19 pandemic in Portugal. The successive confinements, prohibitions and global restrictions led to the closure of hotels, the suspension of flights and cruise lines. While the…
The resumption of travel is a key factor in 2023, along with the associated evolution in consumer behaviour since the era of the COVID-19 pandemic. The lockdowns made people realise how important it is to achieve a healthy work-life balance, along…
The travel market of Peru has continued to grow in 2023, but to a lesser extent than in 2022. However, it is still a long way from reaching pre-pandemic levels, especially with regard to the arrival of foreign tourists. The main factors that have…
The travel landscape in Norway was significantly reshaped by the COVID-19 pandemic, resulting in a notable increase in domestic tourism during 2021 and 2022, while international travel encountered difficulties. While 2021 levels remained below…
In March 2023, New Zealand garnered a spot among a select group of countries granted Approved Destination Status (ADS) by China's Ministry of Culture and Tourism. This development marked the country's phased reopening of its borders. In the…
Travel in Morocco continued to recover in 2023, with the volume of trips seeing significant growth over the previous year. One key factor contributing to this trend was the 2022 FIFA World Cup, which increased the visibility of the country as a…