Tunisia

Honey is experiencing a surge in demand in Tunisia in 2023, with volume sales recording double-digit growth in the year. This performance can be attributed to a new strategy adopted by local companies, who have shifted from selling unpackaged honey…

Tomato paste is witnessing a notable price increase (up to 11%) in 2023 as a result of a surge in production costs due to rising labour and energy costs, and investment in processing facilities. Tomato price increases due to adverse weather…

All soup brands in Tunisia are imported, with Calfort, Ideal and Knorr dominating sales. These brands invest significantly in advertising campaigns, particularly on Middle Eastern television channels, which are widely viewed by Tunisian consumers.…

Despite the government’s efforts, subsidised edible oil continues to experience shortages in several regions in Tunisia, which is impacting lower income consumers as they are more likely to buy subsidised oil. The significance of the Ministry of…

Cooking ingredients and meals in Tunisia was characterised by significant price increases in 2023 as a result of rising production and transportation costs, inflation, and the difficult economic climate in the country. This upward trend in prices…