Tunisia

Home-made candle air fresheners has emerged as a key category trend in Tunisia. This trend gained momentum in the review period, with a further increase in interest witnessed in 2023. The offer is characterised by the crafting of air care products,…

The year 2022 was a strong year of recovery for alcoholic drinks in Tunisia in current value and volume terms. Almost all restaurants, hotels, bars and remained closed for two years during the COVID-19 pandemic and the re-opening of all…

Sales of analgesics in Tunisia are in decline in retail volume terms in 2023 which can be attributed to several factors. Firstly, there has been a stagnation in prices since 2019, which has limited the potential for revenue growth in the sector.…

Within away-from-home tissue and hygiene in Tunisia, away-from-home tissue is by far the largest product in terms of value sales and in 2023, it registered double-digit percentage current value growth, though constant value growth was more moderate,…

In 2023, a notable development in Tunisia was the entry of domestic brands into baby and child-specific sun care. Following the successful debut of the first Tunisian brand, Narcisse, there was a marked increase in new domestic entrants such as…