Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Turkey has seen a very strong recovery from the slump in inbound tourist numbers caused by the Coronavirus (COVID-19) pandemic and related bans and restrictions on consumer and border movements. In 2021 and 2022, the numbers of inbound trips…
As in other apparel categories, sportswear in Turkey is seeing significant activity in terms of collaborations between companies and brands. Collaborations have many advantages for brands, in terms of communication and marketing, as well as in terms…
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
Menswear is projected to see slower retail volume and current value growth than womenswear over 2023. There tended to be a higher level of price-sensitivity amongst men in Turkey, which limited their frequency of shopping for apparel during the…
The shift from skinny jeans to extra-baggy and extra-comfortable styles was already noticeable during the review period. The changes in lifestyles with the reopening of society, as the threat and related restrictions of the Coronavirus (COVID-19)…