Turkey

Wound care has seen significant fluctuation in demand since the outbreak of the Coronavirus (COVID-19) pandemic in Turkey. Lockdowns and home seclusion reduced the opportunities for participation in sports and school and outdoor play for children,…

The demand for weight management and wellbeing products is set to grow over 2023, having experienced fluctuation in the earlier years of the review period. Many consumers continue to struggle to lose weight gained during the periods of lockdown and…

The Turkish economy is taking longer to recover from the Coronavirus (COVID-19) crisis and high inflation than many other countries, partly due to the upheaval of political elections, as well as two big earthquakes, which affected around 20% of the…

As Coronavirus (COVID-19) measures lifted, consumers resumed their regular visits to gyms and leisure centres, in addition to participating in individual and team sports. This has stimulated the demand for sports nutrition in Turkey. In light of the…

While health concerns associated with Coronavirus (COVID-19) began to wane from 2022, economic uncertainty in light of high inflation and the aftermath of the earthquakes were sources of stress and anxiety for consumers in 2023. In addition, the…