Turkey

As consumers had been spending more time at home during the pandemic, but were wearying of preparing their own meals or were still working, even if from home, and had less time for meal preparation, they were increasingly opting for frozen ready…

The increasing emphasis on eating healthy foods has been boosting the consumption of salad in recent years in Turkey, with the COVID-19 pandemic, as a major health crisis, only serving to further drive this trend among local consumers. Consequently,…

Laundry care was seeing a growing trend of products packaged in containers that are more environmentally friendly in 2022. An example of such products was Rinso Lemon Carbonate by Unilever, which not only contains natural ingredients but also comes…

When the pandemic first arrived in Turkey in 2020 it resulted in bath and shower recording very strong growth in its packaging unit volumes thanks to an increase in demand for personal hygiene and self-care products. Bath and shower has since…

Packaging unit volumes recorded their strongest growth in beer among the main alcoholic drinks categories in Turkey in 2022. The strong increase in beer packaging sales was attributed to factors such as a growing market and changing consumer…