Turkey

PET bottles remained the leading pack type across soft drinks packaging in Turkey in 2023, which is expected to remain the case throughout the forecast period. Their durability and affordability are among the reasons for the widespread use of this…

Instant coffee continues to be the biggest product area in the Turkish hot drinks market, with flexible plastic the dominant pack type in this category. Although aluminium/plastic pouches are seeing strong growth and gaining share in instant coffee,…

The packaging industry in Turkey is undergoing a transformative shift, driven by key factors such as convenience, sustainability and consumer awareness. Innovative solutions are emerging, reshaping the landscape of packaged goods. Brands like Persil…

Glass jars continued to be the most heavily used pack type in sweet spreads packaging in 2022. Glass packaging is a preferred packaging type since it is recyclable and durable as well as being tolerant to extreme hot and cold temperatures. As an…

Even after the restrictions on mobility as a result of the COVID-19 pandemic had been withdrawn, Turkish consumers retained a strong interest in home cooking, partially bolstered by high inflation rates in the country. This interest drove an increase…

Processed meat and seafood continued to record positive unit volume sales growth in Turkey in 2022, driven by the relative affordability of processed products compared to fresh ones. With inflation rates soaring in the country in 2022 as the value of…

Frozen processed fruit and vegetables packaging recorded double-digit percentage growth in its unit volumes for the third year in a row in 2022 in Turkey. This was due to a growing awareness of the nutritional benefits of frozen fruits and…

Overall, plant-based dairy recorded another year of healthy unit volume growth in its packaging in 2022. Growth is being driven by the rising demand for non-dairy alternatives from vegans/vegetarians and other consumers embracing healthier eating…

Folding cartons were gaining share as a pack type in meals and soup packaging over the review period. This is because folding cartons are generally cost-effective to produce compared to other packaging materials like glass or metal. In a…

The popularity of cheese continues to increase in Turkey. This trend can be attributed to the fact that cheese is a versatile ingredient that is used in a variety of Turkish dishes, such as savoury pastries, börek, pide, salads etc. In addition, meze…

Flexible plastic remains the dominant pack type in confectionery in Turkey. Flexible plastic is widely used in chocolate confectionery, completely dominating countlines packaging as the only pack type used in this product area, the biggest in Turkish…

The packaging unit volumes used in liquid milk formula in Turkey saw very strong growth again in 2022. Convenience was playing a crucial role in this trend, as liquid milk formula is pre-mixed and ready to use, making it easier for busy parents to…

Packaging unit volumes recorded their strongest growth in beer among the main alcoholic drinks categories in Turkey in 2022. The strong increase in beer packaging sales was attributed to factors such as a growing market and changing consumer…

When the pandemic first arrived in Turkey in 2020 it resulted in bath and shower recording very strong growth in its packaging unit volumes thanks to an increase in demand for personal hygiene and self-care products. Bath and shower has since…

Laundry care was seeing a growing trend of products packaged in containers that are more environmentally friendly in 2022. An example of such products was Rinso Lemon Carbonate by Unilever, which not only contains natural ingredients but also comes…

This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

The increasing emphasis on eating healthy foods has been boosting the consumption of salad in recent years in Turkey, with the COVID-19 pandemic, as a major health crisis, only serving to further drive this trend among local consumers. Consequently,…

As consumers had been spending more time at home during the pandemic, but were wearying of preparing their own meals or were still working, even if from home, and had less time for meal preparation, they were increasingly opting for frozen ready…

The briefing examines how the machinery industry is performing globally and in the largest countries in terms of machinery output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and…