Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Turkey implemented an economic programme in May 2023 to help navigate the delicate equilibrium between domestic demand and export priorities, as articulated by the financial authorities of Turkey. Practically, this indicates the policies set forth…
The high demand for pasta in Turkey is largely based on its practicality, especially for large households. This spiked demand at the peak of the pandemic as many consumers spent all of their time indoors. This meant that many consumers were more…
As meat prices continued to increase in 2023, processed red meat prices also rose. However, as a relatively cheap option to fresh meat, chilled and frozen processed red meat continued to see demand grow. Meanwhile, companies reduced their portion…
Over 2023, retail volume sales of processed fruit and vegetables are projected to witness stagnation, due to multiple factors. Rising product prices, heavy pressure on purchasing power and the increasing popularity of ready meals as alternatives…
During 2022, all breakfast cereals categories benefited from new products being launched. Consumers have become much more sensitive to the health and wellness trend since the onset of the COVID-19 pandemic and the return to pre-pandemic daily…
Baked goods underwent two price adjustments, based on annual yield and announced annual wheat prices. The aim was to keep price increases for unpacked leavened white bread below the rate of inflation, which was very high, to provide affordability. To…