The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uganda.
Uganda is a country in which the consumption of alcoholic drinks is frequent, heavy and widespread, to the extent that problem drinking has become a source of major social concern. Prior to the pandemic, economic development, rising income levels and…
In 2023, a significant shift in consumer behaviour towards purchasing small-sized beauty and personal care products has emerged. This trend is driven by escalating product prices outpacing consumer incomes. Marketing channels have evolved, with a…
Uganda’s economic environment remains not free, due to corruption, which hampers business operations, and poor government management of infrastructure projects, hindering progress, despite foreign investment aimed at improving the country’s…
Uganda’s economy saw real GDP growth of 5% in 2023 and this provided a boost to sales of some consumer health products. Self-medication is driving growth in consumer health in Uganda as consumers are finding it easier and cheaper to purchase…
Demand for cooking ingredients and meals has remained centred around edible oils and sauces, dips and condiments in 2023. While the pandemic has come to an end, high inflation is putting pressure on incomes thus limiting stronger growth, with…
While the challenges posed by the COVID-19 pandemic have largely receded in 2023 in line with restrictions having eased in 2022, the dairy industry is now facing new challenges. Drought and inflation have emerged as significant challenges,…
The report examines the economic landscape of Uganda and provides information on major monetary indicators, foreign trade, investments, and government finance. The economy in Uganda expanded in real terms in 2022, driven by increasing public and…
In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and…
As Uganda is a major exporter of tea and coffee, these are by far the most popular types of hot drinks in the country, especially tea. Demand for other hot drinks remains low and confined to the affluent urban middle class. The presence of unpackaged…
The number of households is set to increase rapidly in Uganda over 2021-2040, with couples with children remaining the leading household type. Household earnings will reach pre-pandemic levels by 2022, and the fastest household expenditure growth…
Uganda is expected to experience significant economic growth from 2022 to 2027, with substantial increases in per capita income. Late Lifers will be the highest earners, influencing luxury spending trends. However, income inequality is projected to…
The Kampala in Uganda report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Mbarara in Uganda report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Corruption and a weak rule of law are hampering strides in economic freedom in Uganda, whilst one party has maintained its grip on governance for decades. However, robust economic performance has been buoyed by strong agricultural output and…
The lifting of COVID-19 restrictions boosted the economy and helped resolve some supply chain issues. However, high inflation put pressure on incomes thus limiting stronger growth in some retail channels, with consumers focusing on their primary…
Volume sales of snacks are expected to continue on a growth path in 2023 with growth seen across all categories. The resumption of society and busy lifestyles is promoting snacking, although inflationary pressures are making consumers price…
Soft drinks in Uganda is experiencing consistent growth, with a projected increase in consumption of carbonates, juices, and energy drinks from 2023 to 2024. However, a notable development is the implementation of the Excise Duty Amendment Bill,…
In 2023, Uganda's staple food landscape has witnessed shifts as consumers favour smaller pack sizes, aligning with cost-conscious preferences. Retailers respond by importing compact versions of multinational brands, catering to the demand for…
Tissue and hygiene in Uganda is thriving in 2023 due to increased consumer awareness. Post pandemic, sales are surging with the resumption of businesses and a growing economy. Modernisation and urbanisation are impacting products like retail tissue,…
Tobacco in Uganda is dominated by British American Tobacco and local player Leaf Tobacco & Commodities, with sales limited to cigarettes. There has been a shift away from premium cigarette brands as rising prices have made cigarettes less affordable.…