Ukraine

While there was certainly a strong element of recovery from the decline seen a year earlier, the 2023 growth in the bath and shower category in current value terms was also a result of rising unit prices in this year. However, the performance also…

Small local grocers was the only grocery retailers channel in Ukraine to contract in current value terms in 2023. While trade picked up from 2022 as the initial shock of the Russian invasion receded, it continued to lose ground to modern formats such…

Street stalls/kiosks has historically been a particularly strong consumer foodservice channel in Ukraine, with it being the largest channel in terms of number of transactions prior to the pandemic. Since 2020 the channel has been under significant…

Self-service cafeterias in Ukraine continues to be a highly fragmented category, mostly consisting of no-frills establishments serving lunchtime offerings. Most of these establishments are fairly traditional with less reliance on technology than…

Russia’s war in Ukraine has created challenging economic conditions and a difficult operating environment which has presented significant obstacles for players operating within limited-service restaurants. Sales plummeted in value and volume terms in…

Other pet food is set to see significant current value growth in Ukraine in 2024. The other pet population is expected to rise slightly in 2024 having experienced a marked decline in 2022 as war broke out following the Russian invasion and a further…

Chocolate-based flavoured powder drinks was one of the hardest hit categories by Russia's invasion of Ukraine with sales plummeting in 2022. This is due in large part to the fact the key target audience for these products are kids, many of which left…

In 2023, toys and games in Ukraine witnessed a significant increase in value, with video games hardware emerging as the primary driving force behind this growth. Several factors contributed to this notable upswing. Firstly, there was a discernible…

In keeping with the performance of the wider retail market, after the shock of the Russian invasion caused a sharp contraction in 2022, e-commerce in Ukraine saw current value sales rebound at a healthy pace in 2023. Indeed, it was among the channels…

Home improvement and gardening stores was by far the most dynamic channel within home products specialists in Ukraine in current value growth terms in 2023. This performance reflected an increased need for construction equipment and materials as…

Full-service restaurants saw a partial recovery in 2023 but sales remained well below 2021 levels as many operators continued to struggle due the difficult conditions in Ukraine since Russia’s invasion. Their higher menu prices compared to…

Within cafés/bars, bars/pubs experienced a rebound in activity levels in 2023 due in part to the shortening of curfews in most of Ukraine’s regions. Curfews were enforced all around Ukraine in response to Russia’s invasion, but their duration was…

After the onset of armed conflict in 2022 led to plummeting retail volume sales of sunflower oil over the course of the year, 2023 saw a return to positive retail volume growth in the category. One key factor to consider here is that there is now a…

The war has taken its toll on the local economy with disposable income in most households being squeezed. As a result, some price-sensitive consumers are downtrading when it comes to shopping for cheese. For instance, some consumers are shifting to…

The demand for gum in Ukraine suffered heavily in the wake of the Russian invasion of the country in 2022. This was partly because consumers in Ukraine looked to save money, and they tended to make fewer impulse purchases, which included perceived…

In 2023, beauty and personal care was showing signs of recovery following a significant decline in 2022. Many companies were able to restore the disrupted logistics from 2022 and were operating at full capacity again in 2023. Despite the positive…

Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…

Energy drinks was the only soft drinks category in Ukraine to see retail volume growth both in 2022 and 2023. This dynamic growth related to the strong increase in demand from volunteers, doctors, armed forces, and other people looking for an energy…

Sales of bottled water suffered heavy losses in retail volume terms in 2022 as a result of Russia's invasion of Ukraine, with a huge section of the population fleeing the country in search of safety. Nonetheless, bottled water saw a more modest…

Retail volume sales of honey remained well below 2021 levels in 2023 despite positive growth over the course of the year and this is due to the dramatic declines previously seen in demand for honey as armed conflict gripped Ukraine during 2022. With…